AMA Knoxville membership has provided me the opportunity to grow my profession and meet the key marketing practitioners in our community. Additionally, I’ve found some friends for life! A great example of leveraging relationships that I have formed is when I was recently having lunch with a member and former President, Laura Spica. She shared an idea about a business she had some experience with. I was able to leverage this experience to position an opportunity for a philanthropic gift to my current employer. This was further built upon by the expertise of my co-worker, member and former President, Jim Ragonese working in conjunction with the donor’s public relations firm contact, Scott Bird, member and Former President. The outcomes were improved as a result of the combined relationships amongst this group!