Leveraging Your Marketing Research Dollars with Watauga Group’s Michelle Evans
Wednesday, November 12
11:30am to 1:00pm
How do you determine when syndicated research is adequate? What is the difference between online panels and focus groups? When is a focus group not enough? Learn more about various research techniques and how to minimize your spend and still answer your burning marketing questions with this month’s speaker, Michelle Evans.
Michelle Evans is a media and research veteran with more than two decades of experience in brand planning, media strategy, buying and consumer insights for national and regional brands, with a specialty in tourism and
retail marketing. She led integration of direct marketing into traditional media efforts to develop cross-channel ROI optimization for three full-service advertising agencies and led rebranding for the state of Georgia’s tourism and economic development efforts, improving ROI and inquiry efficiency.
But Michelle’s experience isn’t exclusively with DMOs. She has managed media and research budgets over $400 million dollars for clients like The Home Depot and Nissan.
Now a research and media consultant with Watauga Group, with offices in Atlanta, Tampa, Orlando and Charleston, SC, Michelle will bring inspiration and valuable takeaways to the November KAMA luncheon. Join us!
Convenient free parking is available in the Foundry parking lot and across the street from the main driveway entrance.
Registration: Preferred by midnight on the Monday before to get early bird discount
Early Bird Online / At the Door
$25 / $30 Members
$35 / $40 Guests
Students are always $20
Payment is accepted in advance by credit card or debit card online.
Payment is accepted at the door by credit card, debit card, cash or checks payable to KAMA.