Join AMA Knoxville for a special virtual event with one of our most prominent community leaders. University of Tennessee System President, Randy Boyd will lead a discussion about the impact the UT System has across our state and how system branding efforts reinforce its land-grant mission. $10 members / $15 non-members / $5 students
Registrants will receive the private Zoom link prior to the event.
Key takeaways for attendees will include:
- The impact the UT System has across our state
- How system branding efforts reinforce its land-grant mission
ABOUT THE SPEAKER:
Randy Boyd was appointed president of the University of Tennessee by the UT Board of Trustees March 27, 2020, following a sixteen-month period as interim president. As UT’s 26th president, Boyd serves as the chief executive officer of a statewide university system that includes the flagship campus in Knoxville, campuses in Chattanooga and Martin, the Health Science Center in Memphis, the Space Institute in Tullahoma, and statewide institutes of agriculture and public service.
Boyd is also the founder and chairman of Radio Systems Corp., a Knoxville-based business. They have more than 800 employees, offices in six countries and produce pet related products under the brand names PetSafe, Invisible Fence and SportDOG.
Through his philanthropy, Boyd also supports the Boyd Center for Business and Economic Research and the Anderson Center for Entrepreneurship and Innovation’s Boyd Venture Challenge seed grant program for student entrepreneurs, both through the Haslam College of Business at UT Knoxville.
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ABOUT THE UT SYSTEM:
The University of Tennessee System is a statewide system of higher education with campuses in Knoxville, Chattanooga, Martin and Memphis; the UT Space Institute in Tullahoma; the UT Institute of Agriculture with a presence in every Tennessee county; and the statewide Institute for Public Service. The UT System manages Oak Ridge National Laboratory through its UT-Battelle partnership; enrolls about 50,000 students statewide; produces about 10,000 new graduates every year; and represents more than 387,000 alumni around the world.
This AMA Knoxville Event will be streamed for FREE via StreamYard with a live simulcast on Facebook and LinkedIn. Registration is highly encouraged. More details to follow.
2020, what a year it has been already—and for Marketing professionals, it has been a tough one for sure. With the current COVID-19 crisis, many businesses had to make tough decisions in cutting their budgets to keep their businesses afloat. Nine times of out ten this meant marketing budgets were cut significantly. So now you, the marketing professional, don’t have the budget (or the time) to devote to marketing to help achieve the goals you started out with for the year.
Fortunately, there are lots of tactics and free online tools you can utilize that get great results and don’t break the bank. Join us as Halee Sprinkle walks us through these budget-friendly marketing tips to maintain a Low-Budget, High-Impact Marketing Plan!
Key takeaways for attendees will include:
- Marketing Tactics to implement that won’t blow your marketing budget.
- Resource list of FREE Online Marketing Tools.
- Tips & Tricks on how to best utilize these Free Online Marketing Tools.
Halee Sprinkle’s 15 years of business and marketing experience has led to many opportunities to integrate her skill-sets with small businesses & nonprofit organizations and their marketing needs.
Her experience in creating and executing impactful marketing campaigns and her desire for work-life balance led her to open her own marketing consultation business in Fall of 2017, Czech Yourself Marketing. She now provides counsel and direction to fellow business leaders for them to bridge the gap between marketing strategy and execution.
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ABOUT CZECH YOURSELF MARKETING:
Czech Yourself Marketing was founded in 2017 by Halee Sprinkle as a one-person marketing operation. However, Halee does not work alone. CYM works closely with other local, independent contractors to deliver the best results for each client’s project. From Graphic Design to Social Media Management to Website Development, the resources in our community are endless. Czech Yourself Marketing manages each project and the creative team hired, with the utmost detail and strives for total customer satisfaction.
The Business of Podcasting – Featuring Chris Hill, Owner HumblePod
Podcasting for business is about engaging your audience, not just about growing a larger audience. In this presentation, Chris discusses the challenges with creating a podcast and the misconceptions of what makes podcasts successful.
Attendees will learn how to use podcasts a marketing tool, a sales tool, and a tool for becoming a thought leader and influencer in their industry.
Chris is a Knoxville, TN native and owner of the podcast production company, HumblePod. In addition to producing podcasts for internationally-recognized thought leaders, Chris is the co-host and producer of the award-winning Our Humble Beer Podcast. He also lectures at the University of Tennessee, where he leads a course on podcasting. He received his undergraduate degree in business at the University of Tennessee at Chattanooga where he majored in Marketing & Entrepreneurship, and he later received his MBA from King University.
Chris currently serves his community the American Marketing Association in Knoxville, where he is currently the President-Elect. In his spare time, he enjoys hanging out with the local craft beer community, international travel, exploring the great outdoors, and his many creative pursuits.
HumblePod works with businesses that want to be known for more than a brand name and a slick marketing campaign. Through the medium of podcasting, they’re helping businesses develop authentic content that increases brand awareness, creates communities, and drives revenue.
- 11:30 AM – 12 PM: Networking
- 12 – 1 PM: Presentation + Q&A
* Due to catering commitments, no refund requests will be granted after Monday, March 9 at noon.*
Tennessee Uncharted: Entertainment as Advertising
Wednesday, March 11
11:30am to 1:00pm
The Foundry – Register Now!
Tennessee is home to some of the nation’s best natural resources for hunting, fishing and outdoors recreation experiences. Yet, there are those in our state who rarely step outside of suburbia. With goals of reaching these audiences, as well as hunters, fishermen and outdoor enthusiasts, the Tennessee Wildlife Resources Agency (TWRA) partnered with Designsensory to share our state’s one-of-a-kind outdoors story by capturing and conveying moments in an entertaining, compelling way with a new TV show.
Singer/songwriter Erick Baker hosts Tennessee Uncharted, a 30-minute weekly television show currently airing on PBS stations across Tennessee. With each episode, Erick and the crew lead viewers through breathtaking beauty, deep-rooted culture and heart-pounding adventure, mined from the outdoors of Tennessee.
Hear how entertainment as marketing inspires viewers and captures market share, and how Tennessee Uncharted has evolved from the show’s conception. Learn about unique approaches to marketing the show, which has become so popular that it boasts over 20,000 views on YouTube and 1,600 followers on Facebook since its debut November 1, 2014.
Tennessee Uncharted is produced in close partnership between Designsensory and TWRA. The exclusive production partner is PopFizz. For more information and to watch previously aired episodes, go to www.tnuncharted.com.
As a founding partner, creative director and producer for PopFizz, Joseph helps grow brands that surprise and delight the world, one story at a time. He is also founder and principal for Designsensory, where he oversees teams that solve complex business problems and marketing challenges with thoughtful strategy, human-centered design, rich storytelling and robust technology.
He has over 15 years experience working with brands like the state of Tennessee, Scripps Networks, First Tennessee Bank, BASI Pilates, Tennessee State Parks, PetSafe (Radio Systems Corp.), Varsity Athletics, The Congressional Medal of Honor and Lamar Advertising.
Taylor Walters has been an advertising professional for the last nine years. After receiving a degree in neuroscience from Vanderbilt University and pursuing postgraduate work in the field, she realized that a professional life devoid of creative pursuits would never leave her satisfied. At that point, she accepted an internship in copywriting and began familiarizing herself with the ins and outs of the advertising world. Three years later, she accepted a position in PR with Allstate, utilizing her penchant for writing, but soon after accepting quickly became aware of the fact that her heart and professional passions would forever lie in the day-to-day strategy, logistics and execution of the broadcast production field. Not long after, Taylor stepped away to pursue a full-time career behind the camera in feature film and commercial production.
Taylor has worked on ten full-length feature films, as well as over 600 local and national commercial broadcast productions, to include Diet Coke, NFL, Duracell, UPS, Jack Daniels, Vogue and Keds. Her familiarity and experience with advertising, public relations and production have allowed her to assume pivotal roles in managing both grassroots as well as large-scale campaigns, from concepting through to delivery. Most recently, Taylor joined the PopFizz team as producer of their latest PBS broadcast series, Tennessee Uncharted. Outside of work, Taylor is an avid runner, climber, backpacker and kayaker.
Music has been one of the greatest blessings in Erick’s life. It’s taken him to parts of the world he would have never seen, connected him with people he would have never met. It’s given his life purpose. Erick says, “Without music, I may have never met the two greatest loves of my life: my wife, Mandy, and my daughter, Annabelle Rose Baker. My songs belong to every right turn and wrong turn that has led me here. They reflect the pieces of poetry hidden in the experiences that lie within each of our everyday lives.”
Currently, Erick is pursuing a new adventure, one that’s led him back home. After touring for years, Tennessee called him back where he belongs. As host of TWRA’s new television show, Tennessee Uncharted, Erick has the opportunity to rediscover how great his home state is, one adventure at a time. He observes, “Our lives are full of uncharted places, and this show is about getting out and exploring those places because you never know where they may lead you,”
PopFizz: Brand Storytelling
When brands and agencies look to achieve bold and memorable results, they add a little PopFizz™ to the mix. We help brands truly express their story with rich media: photography, video, motion and film. PopFizz is a collection of artists—photographers, creatives, editors and storytellers—that unite to create truly compelling stories that leave a dent. Images that make people smile. Films that inspire people to act. Videos that spread through culture.
Leveraging Your Marketing Research Dollars with Watauga Group’s Michelle Evans
Wednesday, November 12
11:30am to 1:00pm
How do you determine when syndicated research is adequate? What is the difference between online panels and focus groups? When is a focus group not enough? Learn more about various research techniques and how to minimize your spend and still answer your burning marketing questions with this month’s speaker, Michelle Evans.
Michelle Evans is a media and research veteran with more than two decades of experience in brand planning, media strategy, buying and consumer insights for national and regional brands, with a specialty in tourism and
retail marketing. She led integration of direct marketing into traditional media efforts to develop cross-channel ROI optimization for three full-service advertising agencies and led rebranding for the state of Georgia’s tourism and economic development efforts, improving ROI and inquiry efficiency.
But Michelle’s experience isn’t exclusively with DMOs. She has managed media and research budgets over $400 million dollars for clients like The Home Depot and Nissan.
Now a research and media consultant with Watauga Group, with offices in Atlanta, Tampa, Orlando and Charleston, SC, Michelle will bring inspiration and valuable takeaways to the November KAMA luncheon. Join us!
Convenient free parking is available in the Foundry parking lot and across the street from the main driveway entrance.
Registration: Preferred by midnight on the Monday before to get early bird discount
Register online and save $5.00!
Early Bird Online / At the Door
$25 / $30 Members
$35 / $40 Guests
Students are always $20
Payment is accepted in advance by credit card or debit card online.
Payment is accepted at the door by credit card, debit card, cash or checks payable to KAMA.