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June Virtual Event: Everywhere You Look, UT

June Virtual Event: Everywhere You Look, UT

Join AMA Knoxville for a special virtual event with one of our most prominent community leaders. University of Tennessee System President, Randy Boyd will lead a discussion about the impact the UT System has across our state and how system branding efforts reinforce its land-grant mission. $10 members / $15 non-members / $5 students

Registrants will receive the private Zoom link prior to the event.

Key takeaways for attendees will include:

  • The impact the UT System has across our state
  • How system branding efforts reinforce its land-grant mission

ABOUT THE SPEAKER:

Randy Boyd was appointed president of the University of Tennessee by the UT Board of Trustees March 27, 2020, following a sixteen-month period as interim president. As UT’s 26th president, Boyd serves as the chief executive officer of a statewide university system that includes the flagship campus in Knoxville, campuses in Chattanooga and Martin, the Health Science Center in Memphis, the Space Institute in Tullahoma, and statewide institutes of agriculture and public service.

Boyd is also the founder and chairman of Radio Systems Corp., a Knoxville-based business. They have more than 800 employees, offices in six countries and produce pet related products under the brand names PetSafe, Invisible Fence and SportDOG.

Through his philanthropy, Boyd also supports the Boyd Center for Business and Economic Research and the Anderson Center for Entrepreneurship and Innovation’s Boyd Venture Challenge seed grant program for student entrepreneurs, both through the Haslam College of Business at UT Knoxville.

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ABOUT THE UT SYSTEM:

The University of Tennessee System is a statewide system of higher education with campuses in Knoxville, Chattanooga, Martin and Memphis; the UT Space Institute in Tullahoma; the UT Institute of Agriculture with a presence in every Tennessee county; and the statewide Institute for Public Service. The UT System manages Oak Ridge National Laboratory through its UT-Battelle partnership; enrolls about 50,000 students statewide; produces about 10,000 new graduates every year; and represents more than 387,000 alumni around the world.

May Virtual Event: Low-Budget, High-Impact Marketing

May Virtual Event: Low-Budget, High-Impact Marketing

This AMA Knoxville Event will be streamed for FREE via StreamYard with a live simulcast on Facebook and LinkedIn. Registration is highly encouraged. More details to follow.

2020, what a year it has been already—and for Marketing professionals, it has been a tough one for sure. With the current COVID-19 crisis, many businesses had to make tough decisions in cutting their budgets to keep their businesses afloat. Nine times of out ten this meant marketing budgets were cut significantly. So now you, the marketing professional, don’t have the budget (or the time) to devote to marketing to help achieve the goals you started out with for the year.

Fortunately, there are lots of tactics and free online tools you can utilize that get great results and don’t break the bank. Join us as Halee Sprinkle walks us through these budget-friendly marketing tips to maintain a Low-Budget, High-Impact Marketing Plan!

Key takeaways for attendees will include:

  • Marketing Tactics to implement that won’t blow your marketing budget.
  • Resource list of FREE Online Marketing Tools.
  • Tips & Tricks on how to best utilize these Free Online Marketing Tools.

ABOUT HALEE:

Halee Sprinkle’s 15 years of business and marketing experience has led to many opportunities to integrate her skill-sets with small businesses & nonprofit organizations and their marketing needs.

Her experience in creating and executing impactful marketing campaigns and her desire for work-life balance led her to open her own marketing consultation business in Fall of 2017, Czech Yourself Marketing. She now provides counsel and direction to fellow business leaders for them to bridge the gap between marketing strategy and execution.

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ABOUT CZECH YOURSELF MARKETING:

Czech Yourself Marketing was founded in 2017 by Halee Sprinkle as a one-person marketing operation. However, Halee does not work alone. CYM works closely with other local, independent contractors to deliver the best results for each client’s project. From Graphic Design to Social Media Management to Website Development, the resources in our community are endless. Czech Yourself Marketing manages each project and the creative team hired, with the utmost detail and strives for total customer satisfaction.

March Luncheon: The Business of Podcasting

The Business of Podcasting – Featuring Chris Hill, Owner HumblePod

Podcasting for business is about engaging your audience, not just about growing a larger audience. In this presentation, Chris discusses the challenges with creating a podcast and the misconceptions of what makes podcasts successful.

Attendees will learn how to use podcasts a marketing tool, a sales tool, and a tool for becoming a thought leader and influencer in their industry.

ABOUT CHRIS:

Chris is a Knoxville, TN native and owner of the podcast production company, HumblePod. In addition to producing podcasts for internationally-recognized thought leaders, Chris is the co-host and producer of the award-winning Our Humble Beer Podcast. He also lectures at the University of Tennessee, where he leads a course on podcasting. He received his undergraduate degree in business at the University of Tennessee at Chattanooga where he majored in Marketing & Entrepreneurship, and he later received his MBA from King University.

Chris currently serves his community the American Marketing Association in Knoxville, where he is currently the President-Elect. In his spare time, he enjoys hanging out with the local craft beer community, international travel, exploring the great outdoors, and his many creative pursuits.

 

ABOUT HUMBLEPOD:

HumblePod works with businesses that want to be known for more than a brand name and a slick marketing campaign. Through the medium of podcasting, they’re helping businesses develop authentic content that increases brand awareness, creates communities, and drives revenue.

LUNCHEON SCHEDULE:

  • 11:30 AM – 12 PM: Networking
  • 12 – 1 PM: Presentation + Q&A

* Due to catering commitments, no refund requests will be granted after Monday, March 9 at noon.*

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