Top Trends in Digital Marketing…and What to Do About Them with Performics’ Joe Owens
Wednesday, January 14
11:30am to 1:00pm
Students – $20
Members – $25 (early bird) / $30
Non-members – $35 (early bird) / $40
As the digital marketing landscape matures, our challenges as practitioners become increasingly complex. Today’s largest areas of opportunity integrate channels and data to provide more robust experiences for consumers and generate a clearer view of ROI for marketers.
KAMA’s session with Joe Owens, group account director at Performics, will cover some of the hottest topics in the industry, including the latest in local search trends, digital CRM activation, and how to take advantage of advertising opportunities on Amazon and YouTube. He will highlight real world case studies and provide actionable and realistic solutions for organizations of any size.
Joe Owens has been in digital marketing for nearly 10 years now, starting his career at a local digital shop in Chicago and currently working as group account director for Performics, a leading global performance marketing agency. Along the way, he has managed hundreds of millions of dollars in digital ad spend, planning and executing complex integrated global media plans, including award-winning Super Bowl campaigns.
Joe’s experience spans a variety of verticals, working with clients such as Microsoft, HP, Nestle, Fox Studios and Cabela’s. In the Knoxville area, Joe works closely with Jewelry Television—one of the largest U.S. jewelry retailers and multichannel shopping networks.
Please join Performics at our Knoxville American Marketing Association luncheon to take a step back and focus on what’s important in digital marketing right now, and what to do about it.
Here are some thoughts to consider long before that Thanksgiving meal settles. Thanks to KAMA member Kathleen Atkins for contributing this guest post:
Last year, I documented the day after Thanksgiving shopping madness I have annually participated in and has been dubbed by retailers and consumers as the biggest shopping day of the year — Black Friday. The article was based on a tweet from @LauraLPotts: “Black Friday is like zombie apocalypse: you’re either one of them, or you’re locked inside praying that loved ones don’t get trampled.”
This evening, as I’m scouring the Internet doing my research, I’m prepping and flipping through Black Friday ads that have been pre-released, scanned, and posted on various web sites. I’m beginning to formulate my plan of attack.
But this year is different.
Nearly all of the stores are now opening at midnight or earlier. Gone are the days of 5 a.m. store openings I was accustomed to in the “early days.” Black Friday has evolved into Black Thursday, a round-the-clock, nationwide, sleep-deprived shopping massacre.
Black Thursday is the new Black Friday.
I will be among the thousands lined up on a sidewalk or in a parking lot with red blood-colored cranberry sauce stains on my shirt, and everyone will be facing the store’s front door just waiting for the doors to open. Traffic will be at a standstill in Turkey Creek and West Town Mall, and the struggle to obtain the best deals has never been so perilous.
The zombie shopping fever has spread, and I’m afraid it’s hit a pandemic level. I can’t help but wonder, what would Rick from The Walking Dead do?
Zombies in The Walking Dead are quite similar to Black Thursday shoppers:
- They devour any living thing (deal) they can catch.
- They never sleep.
- They are more dangerous in large numbers.
- Loud noises attract large herds of them.
- They stand still or shuffle around rather slowly. However when in pursuit, they move much more quickly.
- They may turn what would normally be a harmless household item into a weapon.
As I prepare to head out into the darkness the evening of Black Thursday, I will be double-knotting my tennis shoes and keeping in mind that the swiftest shoppers can be far more dangerous than the walkers roaming the earth.