September Virtual Event: Compliance Versus Commitment
Featuring Josh Loebner | Director of Strategy, Designsensory
Agencies and advertisers are taking greater strides to advance diversity, equity and inclusion, but how does disability fit in? Learn why checking the box for website accessibility is not enough, and how you can move from compliance to disability commitments. One in four people in the US has some type of disability, which translates into millions of potential disabled customers, clients and colleagues, but many in this group still feel underrepresented and isolated even as we celebrate the 30th anniversary of the Americans with Disabilities Act. When people with disabilities are not featured in advertising, relegated to an accessibility landing page, or not part of the advertising and marketing team, this lack of representation conveys a marginalized connectivity and minimal commitment. Josh will share actionable steps to better operationalize disability in advertising.
This presentation highlights the evolving perceptions, advocacy and movement of the disability community, the largest minority group in the US, and how the advertising industry needs to go beyond bolting on disability after-the-fact to embed inclusion from the start. No matter your role at the agency or advertiser, you’ll find out how disability inclusion augments and supports the creative and campaign process.
Josh will bring a conversational and connective approach in the presentation to:
- Inform with an overview of definitions, background, buying power and history of disability in advertising.
- Convey creative best-practices and pitfalls of disability in advertising.
- Provide operational action steps for disability inclusion across campaigns.
Registrants will receive the private Zoom Webinar link prior to the event.
ABOUT THE SPEAKER:
Josh Loebner is a blind disability advocate, has been in the advertising industry for 20+ years and is completing a PhD from Clemson University focusing on advertising and disability. He is director of strategy for Designsensory and provides disability inclusive creative strategies for clients, agencies and industry professionals. He serves on boards including the Adweek DEI Council, AAF Mosaic Council, Global Alliance on Disability Inclusion in Media, TravelAbility, Dollywood, lectures at the Southeast Tourism Society Marketing College and mentors disabled students.
Josh was awarded the AAF Silver Medal, writes for Adweek, and published in Routledge’s Companion to Disability and Media. Josh received the prestigious National Federation of the Blind scholarship in 2020 and he is widely considered a subject expert on disability and advertising. He is fully blind in one eye and legally blind in the other, but clearly sees the best in everyone.
Designsensory is a full-service advertising, design and interactive firm. We are a diverse group of creatives, technologists, researchers, media planners, content creators, and strategists who deliver results by uncovering insights and creating useful things.
12 – 1 PM: Presentation + Q&A