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August 2018

August Luncheon – Brand Stories that Inspire Action

August 8, 2018 @ 11:30 am - 1:00 pm
Calhoun’s on the River, 400 Neyland Drive
Knoxville, TN 37902 United States
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            REGISTER TODAY! Featuring Aaron Snukals, Second Harvest Food Bank of East Tennessee Second Harvest Food Bank serves an estimated 202,000 unique individuals annually, meeting their food targets in 18 East Tennessee counties for the past 36 years. Director of Marketing and Events Aaron Snukals is charged with telling a story that continues the organization’s impressive record and fights to end hunger in the region. Attendees of this AMA Knoxville luncheon will learn how Aaron…

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September 2018

September Luncheon – Let People Into Your Story

September 12, 2018 @ 11:30 am - 1:00 pm
Calhoun’s on the River, 400 Neyland Drive
Knoxville, TN 37902 United States
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  REGISTER TODAY! Featuring: Drew Bedard, Bristol Motor Speedway and Dragway Hear how Drew Bedard, Vice President of Brand/Consumer Marketing at Bristol Motor Speedway and Dragway, markets the World's Fastest Half Mile. Drew is responsible for the team that handles the advertising, marketing and branded content at Bristol Motor Speedway and Dragway. This includes websites, publications, mobile applications, the brand blog and more. He also hosts a regular podcast called "Marketing that Works." Luncheon Schedule: 11:30 a.m. - Noon: Networking & Lunch…

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October 2018

October Luncheon – Making the Most of a Milestone

October 10, 2018 @ 11:30 am - 1:00 pm
Calhoun’s on the River, 400 Neyland Drive
Knoxville, TN 37902 United States
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  REGISTER TODAY! Featuring: Lila Honaker, Director of Marketing & Outreach, the Historic Tennessee Theatre Anniversaries and other major milestones are a great opportunity to celebrate an organization and create marketing opportunities. In this luncheon, attendees will learn how the Tennessee Theatre is leveraging their 90th Anniversary for a specialized marketing campaign, media blitz and a brand refresh. Luncheon Schedule: 11:30 a.m. - Noon: Networking & Lunch Served Noon - 1:00 p.m.: Program About the Historic Tennessee Theatre: Listed on…

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December 2018

December Luncheon – Marketing Tennessee to an International Audience

December 12, 2018 @ 11:30 am - 1:00 pm
Calhoun’s on the River, 400 Neyland Drive
Knoxville, TN 37902 United States
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  REGISTER TODAY! Featuring: Commissioner Kevin Triplett, Tennessee Department of Tourist Development Tennessee has seen the highest growth rate for international arrivals in the U.S. in 2017, according to Tourism Economics, a leader in providing credible tourism analysis for hundreds of destinations. “Every day we work to showcase the wonderful assets of Tennessee to the rest of nation and the world,” said Commissioner Kevin Triplett, Tennessee Department of Tourist Development. “Our beauty, culture, history, food experiences, family opportunities and of…

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February 2019

February Luncheon – Creating and Cultivating “Wildly Fun” Stories

February 13 @ 11:30 am - 1:00 pm
Zoo Knoxville, 3500 Knoxville Zoo Drive
Knoxville, TN 37914 United States
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  REGISTER TODAY! Featuring: Amy Smotherman Burgess, Public Relations and Media Manager, Zoo Knoxville Leveraging her years of experience as a multimedia journalist, Amy Smotherman Burgess, Zoo Knoxville’s Public Relations and Media Manager, has brought the zoo’s stories to life on social media, engaging the community and the world. Amy knows what it’s like to be on the “outside” of a story looking in, and how difficult it can be to make others feel what the storyteller hopes they will.…

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