UTK / AMA Knoxville Virtual Course
“Branding Essentials – Online”

Instructor: Jess Gutman, Big Slate Media
This course will be taught via Zoom.

Branding is a crucial marketing practice that communicates the unique value and personality of your brand. In this course, you’ll learn the importance of branding, how to develop effective branding elements, what to include in your branding style guide, and considerations for promoting and monitoring your brand.