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September Luncheon – Marketing from the Mountaintops
September 11, 2019 @ 11:30 am - 1:00 pm
Featuring: Erica Moore, Marketing and Public Relations Manager – Anakeesta
Anakeesta theme park in Gatlinburg, TN has created a unique outdoor family experience so beloved that it was named 2018 Attraction of the Year by the Tennessee Hospitality and Tourism Association (even before one full year of operations). Its immense popularity demonstrates how this destination truly stands out from the mountaintop in a highly competitive tourism market. In this exciting luncheon presentation, hear from Anakeesta’s Marketing and Public Relations Manager Erica Moore about how Tennessee’s top attraction markets to tourists and stays relevant in a competitive environment while planning for future growth.
Key takeaways will include:
- How to stay open to change and remain relevant by appealing to your target audience
- Using data, analytics and feedback to foster success
- Looking to industry leaders and market research to assist in your marketing strategy
Currently the Marketing and Public Relations Manager at Anakeesta, Erica Moore has multifaceted skills in media relations, social media marketing, and brand management. She is a leader in her organization and has built and executed several marketing, advertising, and public relations campaigns.
Anakeesta is a multi-million dollar outdoor mountaintop attraction in the heart of the Great Smoky Mountains National Park in downtown Gatlinburg, TN. Described as a outdoor family theme park for all ages, they offer zip lining, gondola rides, a treetop play area, & other fun activities.
11:30 a.m. – Noon: Networking & Lunch Served
Noon – 1:00 p.m.: Presentation & Q&A
Guests – $35 (Early Bird rate until Sep. 8), $40
AMA Knoxville Members – $25 (Early Bird rate until Sep. 8), $30
Students – $10
* Due to catering commitments, no luncheon refund requests will be granted after Monday, September 9 at noon *