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September Luncheon: Effective Strategies for Handling a Crisis

September 14, 2022 @ 11:30 am - 1:00 pm

$10 – $40

Crisis is a long term issue that needs to be managed over a period of time. It is essential to maintain clarity and make consistent decisions throughout to rebuild confidence and trust.

In the current climate of instant notifications of news, fake news, and distrust of companies, business people and politicians, PR professionals have their work cut out for them. Combine this with some of the recent reputation management crises involving celebrities being fired from networks due to controversial statements, sexual harassment allegations, and a host of other public missteps – it is clear that effective PR strategies are critical for managing these situations.

The presentation will begin at noon. Those interested in network are welcome to arrive at 11:30am. Lunch is included.

About our Panel

Dylan Jones, Boldsquare

Dylan has over 20 years of experience in strategic communications roles at leading global organizations, with extensive experience of mergers and acquisitions, corporate restructuring, strategic positioning, complex litigation, executive transitions, and industry disruption.

Prior to founding Boldsquare, a strategic communications practice, Jones was chief communications officer for Scripps Networks Interactive, the parent company of media brands including HGTV and Food Network.

Mary Ellen “Mel” Miller, MarketingMel
Mary has worked as a full-time public relations contractor to the Tennessee Valley Authority for the Boone Dam project in Kingsport, Tennessee, for the past seven years. She is an accredited public relations professional and lifelong professional communicator.

A former television news anchor for WJHL-TV in Johnson City, Tennessee, Miller has held marketing and public relations leadership positions at businesses in the Tri-Cities including Nuclear Fuel Services, Hunter, Smith & Davis law firm, and East Tennessee State University.

Gail Rymer, Gail Rymer Strategic Communications
Gail is currently the principal and owner of Gail Rymer Strategic Communications in Knoxville. Prior to starting her consulting business in 2019, she worked 45 years in corporate communications for such companies as Lockheed Martin Corp. and the Tennessee Valley Authority managing multi-site communications and community relations programs.

Rymer has led organizations and teams in strategic public relations, served as press secretary, and provided communications counsel to senior management on issues ranging from environmental releases and health and safety concerns to sensitive issues such as workplace violence.

Gail is a graduate of Arizona State University with a Bachelor of Science in Business, Marketing. Her major volunteer activity is serving on the board of the Sertoma Center, a nonprofit organization providing comprehensive life services for adults with intellectual disabilities. Gail is serving as immediate past-president 2022-23.


September 14, 2022
11:30 am - 1:00 pm
$10 – $40
Event Category:


American Marketing Association Knoxville
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