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November Luncheon: Marketing Public Utilities
November 13, 2019 @ 11:30 am - 1:00 pm
Featuring: Jay Miller and Cortney Roark, Communications Analysts – Knoxville Utilities Board (KUB)
KUB communications professionals face unique challenges in marketing given their status as a not-for-profit, public utility. Their goal is not necessarily to profit, but to improve their customer’s experience while informing the public of their role in the community.
Key takeaways will include:
– Marketing as a not-for-profit, public utility, and how to market your value in the community.
– How to market tools to improve the customer experience, i.e. Marketing energy efficiency tools can potentially decrease revenue.
– How to provide key communication and information as part of exemplary service.
ABOUT JAY & CORTNEY:
Jay Miller and Cortney Roark are communications analysts at the Knoxville Utilities Board. Jay, with a masters degree in communications from the University of Tennessee, has worked at KUB for two years. He previously worked in marketing and public relations for then-startup Sugarlands Distilling Co. Cortney received her bachelor’s degree in communications from the University of Tennessee before working as a journalist for three years and joining KUB in early 2019. Jay and Cortney work in all facets of communications at KUB, including promotional campaign marketing, social media, website content creation, internal storytelling, video production, regulatory report creation, and more.
As an independent agency of the City of Knoxville, KUB provides electric, natural gas, water, and wastewater services to more than 461,000 customers in Knoxville and parts of seven surrounding counties. KUB believes utility service should be so reliable that customers can take it for granted, and we work hard to maintain such reliability. However, our mission is about more than pipes and wires. It’s about being good stewards of the environment and our communities’ resources and safeguarding those resources for generations to come. We are also committed to being good stewards of our ratepayers’ dollars and meeting the needs of our customers. We are grateful to be Knoxville’s hometown utility, and we look forward to continuing to help our community grow in the years to come.
11:30 a.m. – Noon: Networking & Lunch Served
Noon – 1:00 p.m.: Presentation & Q&A
Guests – $35 (Early Bird rate until Nov. 10), $40
AMA Knoxville Members – $25 (Early Bird rate until Nov. 10), $30
Students – $10
* Due to catering commitments, no luncheon refund requests will be granted after Monday, November 11 at noon *