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May Luncheon: Regal Entertainment
May 11, 2016 @ 11:30 am - 1:00 pm
Lights, Camera, Marketing!
Join KAMA for our May luncheon to hear how Ken Thewes, Chief Marketing Officer of Regal Entertainment Group, has reinvented the Regal Crown Club, and how he has used marketing to bring more benefit to the Crown Club members.
The Regal Crown Club loyalty program is the key tool Regal Cinemas has to differentiate its brand in the movie theatre industry, an industry that has historically had little differentiation. While the Crown Club program has been around for 15 years, Regal saw an opportunity to improve the experience and personalize it, leveraging new technology and consumer insights to drive more engagement with its customers. With the new Regal Crown Club, it is providing added value, more choice and precision targeting of offers, and information that is most relevant to its members.
Ken Thewes has made a career out of repositioning brands. Prior to joining Regal Entertainment Group as its CMO in 2012, his experience spanned a broad range of industries and billion-dollar brands — including Tide, Red Lobster, and Chili’s — and has enabled him to quickly cut through the clutter and focus on what matters to consumers most.
Ken currently heads up all marketing efforts for Regal Entertainment Group, which includes leveraging the company’s loyalty program – the largest in the industry — to help drive revenue and profitability. In addition, he leads the teams responsible for advertising, digital and social media, film marketing and promotions, public relations, consumer insights and local marketing.
Before Regal, Ken held a variety of marketing positions in multiple industries, with increasing levels of responsibility. Most recently, Ken was Vice President of Marketing at Spartan Stores and prior to that, VP of Marketing at Chili’s.
Ken has been married to Patty for the past 27 years and they have one son, Taylor, who is a senior at Vassar College.