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Marketer Things: AMA Knoxville’s Annual Conference

October 25, 2019 @ 8:30 am - 5:00 pm

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Get ready to turn your marketing Upside Down. AMA Knoxville’s “Marketer Things” is a day-long opportunity for you to uncover the secrets behind exceptional communications strategy – tactics even more effective than walkie talkies and ham radios…

It’s true, we’re not in the 80’s anymore. We’re bringing in some modern marketing experts to share their knowledge in content, digital, social media, video, and dungeon mastery (well, maybe not that last bit).

Whether you work for an agency or on a corporate/non-profit team, serve as a solo marketing operation, or own your own business – the day’s sessions and speakers will help take your marketing skills to the next (almost supernatural) level.

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"Schedule" text

8:30 AM – Doors Open
9 AM – Keynote Presentation: Angelique LaRue, Assoc. Marketing Manager, Social Media for Cracker Barrel Old Country Store
10 AM – Networking/Coffee
10:30 AM – Session 1: Debbie Farese, Director of Marketing, Global Website Strategy for Hubspot
11:30 AM – Networking Break
11:45 AM – Session 2: Courtney Herda, Founder and CEO of Smarter Searchers
12:45 PM – Lunch
1:45 PM – Session 3: Jonathan Halley, Founder and President of Big Slate Media
2:45 PM – Networking Break
3:00 PM – Creative Panel
4:00 PM – LOUD!Table Interactive Discussions + Drinks!
5:00 PM – Wrap-up + Optional Networking

Students – $20
AMA Knoxville Members – $80 (Early Bird rate until Oct. 22), $90
Guests – $95 (Early Bird rate until Oct. 22), $110

*Due to catering commitments, no refund requests will be granted after Monday, October 21 at noon.*

Angelique LaRue, Assoc. Marketing Manager, Social Media for Cracker Barrel

Angelique LaRue brings her creativity and enthusiasm to everything she does, especially her current role as Associate Marketing Manager, Social Media for Cracker Barrel Old Country Store. In addition to creating and implementing strategies that result in compelling content, increased engagement, and deliver on KPIs. Angelique utilizes her MA in Mass Communications, Advertising to craft strategic plans that achieve success. In the past, Angelique has created strategies and written social media content for various clients across multiple industries, including 7 years as the Digital and Social Media Manager at Shakey’s USA and freelance work for StoryForward Los Angeles, The International Academy of Web Television and various digital series. She has also written for digital entertainment websites, such as Ms. In the Biz and Tubefilter. When Angelique’s not crafting compelling content, she enjoys, well, crafting!  

Debbie Farese, Director of Marketing, Global Website Strategy for HubSpot

Debbie is a Director of Marketing, leading the Global Website Strategy team in her sixth year at HubSpot.  She previously worked on the Office and Dynamics teams at Microsoft after pursuing her MBA at MIT Sloan. Her marketing career has spanned acquisition, lead nurturing, sales enablement and customer marketing. When she’s not marketing, Debbie can be found running, playing with her two cats, or watching a live show at one of Nashville’s many music venues.


Courtney Herda, Founder and CEO of Smarter Searches
Courtney Herda, Founder and CEO of Smarter Searches, is a digital marketing expert and SEO guru based in Knoxville, Tennessee. With a genuine understanding of how people utilize the power of search and interact online, Courtney grew Smarter Searches rapidly from the ground up. Adept at creating successful, customized online marketing strategies to grow businesses of all sizes and improve their online presence, she has 15 years of experience in the digital marketing space. With a laser-sharp focus on developing creative, groundbreaking strategies to unite the search process, user experience, and customer engagement process, Courtney has earned numerous prestigious accolades – she was recently inducted into the Greater Knoxville Business Journal’s “40 Under 40,” and was recognized as one of the only women to earn the Pinnacle Award for “Young Entrepreneur of the Year.” Earlier in her career, Courtney served as the search engine marketing manager at media company, E.W. Scripps and for financial talk radio host and TV personality Dave Ramsey. Today, Courtney also teaches Digital Marketing Strategy at the University of Tennessee, a course that educates future marketers about how to utilize various media platforms to promote customer engagement, enhance a traditional marketing mix, and measure effectiveness.

Jonathan Halley, Founder and President of Big Slate Media
Life is all about experiences. What I absolutely love about my work is that I am afforded the opportunity to work with people from all walks of life to create experiences for their customers that are memorable and exciting. Throughout my 10+ years in the marketing industry, I’ve had key roles in bringing half a dozen start-ups to market and handling social media, web development and SEO campaigns for dozens of small to mid-size companies in Knoxville and Chattanooga. Currently, I am the founder and president of one of Knoxville’s fastest growing video production agencies, Big Slate Media.


October 25, 2019
8:30 am - 5:00 pm
Event Category:


Emporium Center
100 S Gay St
Knoxville, TN 37902 United States
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