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January Luncheon with Joe Owens of Performics: Top Trends in Digital Market
January 14, 2015 @ 11:30 am - 1:00 pm
Top Trends in Digital Marketing…and What to Do About Them with Performics’ Joe Owens
Wednesday, January 14
11:30am to 1:00pm
Students – $20
Members – $25 (early bird) / $30
Non-members – $35 (early bird) / $40
As the digital marketing landscape matures, our challenges as practitioners become increasingly complex. Today’s largest areas of opportunity integrate channels and data to provide more robust experiences for consumers and generate a clearer view of ROI for marketers.
KAMA’s session with Joe Owens, group account director at Performics, will cover some of the hottest topics in the industry, including the latest in local search trends, digital CRM activation, and how to take advantage of advertising opportunities on Amazon and YouTube. He will highlight real world case studies and provide actionable and realistic solutions for organizations of any size.
Joe Owens has been in digital marketing for nearly 10 years now, starting his career at a local digital shop in Chicago and currently working as group account director for Performics, a leading global performance marketing agency. Along the way, he has managed hundreds of millions of dollars in digital ad spend, planning and executing complex integrated global media plans, including award-winning Super Bowl campaigns.
Joe’s experience spans a variety of verticals, working with clients such as Microsoft, HP, Nestle, Fox Studios and Cabela’s. In the Knoxville area, Joe works closely with Jewelry Television—one of the largest U.S. jewelry retailers and multichannel shopping networks.
Please join Performics at our Knoxville American Marketing Association luncheon to take a step back and focus on what’s important in digital marketing right now, and what to do about it.