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January Luncheon: Living the #865LIFE

January 15, 2020 @ 11:30 am - 1:00 pm








Featuring: Don Jones – Founder, 865LIFE®

It started with a simple vision: showcase all East Tennessee has to offer with a hashtag used by local photographers and small businesses. Nearly 200,000 hashtag uses later and 19,000 followers on Instagram, 865LIFE® is now one of the most widely recognized community apparel brands in Knoxville.

Hear Don Jones, founder of 865LIFE®, share how this collaborative, community brand has grown into what it is today and how it resonates with locals in the first AMA Knoxville luncheon of the new year!

Its tagline really says it all, “MORE THAN A NUMBER… IT’S HOME.”®

Key takeaways will include: 

– How to grow as a community brand

– Marketing and storytelling tactics

– Positioning your brand as a unique player in the every change world of social

865LIFE is a unique lifestyle apparel brand in Knoxville that promotes community through East Tennessee photography.

Luncheon Schedule:
11:30 a.m. – Noon: Networking & Lunch Served
Noon – 1:00 p.m.: Presentation & Q&A

Guests – $35 (Early Bird rate until Nov. 10), $40
AMA Knoxville Members – $25 (Early Bird rate until Nov. 10), $30
Students – $10
* Due to catering commitments, no luncheon refund requests will be granted after Monday, January 13 at noon *






January 15, 2020
11:30 am - 1:00 pm
Event Category:


American Marketing Association Knoxville
View Organizer Website


Hilton Garden Inn – Papermill
6200 Papermill Drive
Knoxville, TN 37919 United States
+ Google Map
(865) 351-6200
View Venue Website

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