While it is fairly common for PR and marketing folks to work in silos, PR and digital marketing strategists sometimes work on different planets.

Join Fletcher Marketing PR Founder, Kelly Fletcher, for an interactive presentation on how you can improve digital marketing outcomes by infusing your strategy with earned media.

What You’ll Take Away

• Overview of the current state-of-affairs for earned media and attribution
• Why earned media should be integrated at every stage of the marketing sales funnel
• Why and how earned media adds credibility to digital marketing strategies
• How to collaborate with PR teams to garner earned media that aligns with your content marketing strategy
• How to squeeze every ounce of opportunity from earned media content