Ready to Stand Out in a Sea of Sameness? Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 250 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

How exactly can businesses embrace their weirdness to stand out? Why should they amplify their weaknesses? And WHAT in the world is this Pink Goldfish?! You’ll learn all this and more at AMA Knoxville’s February luncheon with special guest Stan Phelps!

Attendees will Gain: 

• Tools: Get equipped with how to uncover weakness and weirdness in their DNA
• Skills: Understand how to design in order to amplify uniqueness
• Empathy: Gain a deeper appreciation for the need to exceed customer expectations
• Actionable ways to enhance positioning in the marketplace.