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December Luncheon – Marketing Tennessee to an International Audience

December 12, 2018 @ 11:30 am - 1:00 pm



Featuring: Commissioner Kevin Triplett, Tennessee Department of Tourist Development

Tennessee has seen the highest growth rate for international arrivals in the U.S. in 2017, according to Tourism Economics, a leader in providing credible tourism analysis for hundreds of destinations. “Every day we work to showcase the wonderful assets of Tennessee to the rest of nation and the world,” said Commissioner Kevin Triplett, Tennessee Department of Tourist Development. “Our beauty, culture, history, food experiences, family opportunities and of course the music that makes up the Soundtrack of America, are resonating with visitors and these numbers confirm that.

Luncheon Schedule:
11:30 a.m. – Noon: Networking & Lunch Served
Noon – 1:00 p.m.: Program

About the Tennessee Department of Tourist Development:

In 2017, Tennessee tourism reached a new all-time record high of $20.7 billion in annual economic impact, a 6.3 percent increase from 2016.

Tourism generates 184,300 jobs for Tennesseans and produces $1.8 billion in state and local sales tax revenue. Travel to Tennessee recently topped 113.6 million person stays, keeping Tennessee in the Top 10 travel destinations in the U.S. for the fourth consecutive year. Tennessee is also considered a top retirement destination.

The department’s marketing activities promote Tennessee to vacationers in the United States as well as internationally. Tennessee is the fastest-growing state for international travel in the U.S.

Guests – $35 (Early Bird rate until Dec. 9th), $40
AMA Knoxville Members – $25 (Early Bird rate until Dec. 9th), $30
Students – $10
*Due to catering commitments, no luncheon refund requests will be granted after Monday, December 10th at noon



American Marketing Association Knoxville


Calhoun’s on the River
400 Neyland Drive
Knoxville, TN 37902 United States
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