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How Do You Measure Up? Why Behavioral Measures are the Only Path To ROI

April 18 @ 5:30 pm - 7:00 pm

AMA April 2024 Jointly Hosted Event

April’s Educational Event

Join us at the UTK College of Communication & Information for a discussion on Measurement and ROI and how understanding human behavior is key to effective measurement of your efforts – and the best ways to achieve a successful return on your organization’s time, efforts, and investments.

As humans, we make decisions by weighing the benefits versus the drawbacks of our actions. Therefore, it should not be a surprise when the leadership of our organizations asks the same of us – especially when budgets are involved.

The questions we need to ask ourselves:

  • What does a “return on investment” look like to us? To them?
  • How can we measure the contributions of our individual area when there is “more than one chef in the kitchen?”
  • What about those unseen contributions — for instance, the costly crisis that never happened?

Speaker Details

Stacey Smith Event SpeakerStacey Smith has over 40 years of experience working with an extensive range of clients from Fortune 50 multinational operations to small not-for-profits. She specializes in assisting organizations communicate effectively with key stakeholder groups to build more strategic & solid relationships that influence organizational success.

A counselor with JJ&W since 1981, Stacey has counseled senior management in government, corporations, schools, universities, hospitals and more on how to communicate in ways that builds long-term relationships with stakeholders.

Applying the full range of behavioral science theory, Stacey’s highest and best skills are most widely sought out for:

  • Strategic Planning applying behavioral science theories and strategies to building both long- and short-term organizational planning.
  • Crisis Preparation & Management counsel on a wide range of issues both internally and externally driven.
  • Organization Development utilizing decades of experience in conflict management, group facilitation, problem solving and training.
  • Research with expertise in problem analysis, methodology, qualitative data gathering and analysis.

Stacey was co-founder and senior research counsel at Dudley Research, 1984 – 2002, where she designed, administered, and analyzed behavioral research studies for a wide range of clients. As a co-author of the 7th and 8th Edition of Public Relations Practices, Managerial Case Studies and Problems, (Pearson), she has worked to keep the vision of the earlier authors, Alan Center and Patrick Jackson, front and center for pr students around the world. She is also co-author of “The Public Relations Firm” (Business Expert Press) with Robert Pritchard, for those wanting to learn how to work with public relations firms. Stacey is co-author on the seminal paper “Industry Standards for Measuring Internal Communications” O’Neil, Ewing, Williams & Smith, 2017, and is a chapter contributor to a multiple number of PR texts including “Current Trends and Issues in Internal Communication – Theory and Practice” (Palgrave Macmillan) 2021. Stacey was a frequent contributor to pr reporter, (1981-2003), in its time the most influential international public relations in newsletters in the field.

Tickets & Registration

Snacks will be provided!

  • Students are free – Advance registration is required
  • AAF & AMA Members – $25.00
  • Non-Member Guest  – $35.00

Tickets and registration will be processed through the PRSA Volunteer Chapter website linked below.

Register & Get Tickets


Event Hosts:

Logos for Knoxville's PRSA, AAF, AMA, and the Tombras School of Advertising and Public Relations


Knoxville’s professional AMA, PRSA, and AAF chapters and the Tombras School of Advertising and Public Relations


UTK College of Communication & Information
1345 Circle Park Drive
Knoxville, TN 37916 United States
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