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August Luncheon with Jimmy Delaney, Sales and Marketing, UTK Athletic Dept

August 12, 2015 @ 11:30 am - 1:00 pm

$20 – $40

DelaneyJoin KAMA for our August luncheon, featuring Jimmy Delaney, University of Tennessee Assistant Athletic Director, Sales & Marketing, who will discuss the recent, very successful launch of the new Nike-UTAD merchandise!


The University of Tennessee Athletic Department launched its new Nike relationship in grand style on July 1. In a carefully choreographed blitz across multiple in-house media platforms, UTAD unveiled the new uniforms via a one-hour digital fashion show utilizing their student-athletes and produced live from the Ray & Lucy Hand Digital Studio. They simultaneously launched the new Nike retail merchandise for fans to purchase online and at the Vol Shops. The results included a record sales day for the Vol Shop Stadium Store, as well as near-record traffic on UTsports.com.

Jimmy Delany, assistant athletic director for sales and marketing, will discuss the planning, implementation, and results related to the successful marketing campaign.

A big ‘thank you’ to our August luncheon sponsor, HoundDogs!

The Swoosh Effect

Wednesday, August 12
11:30am – 12pm, Networking & Lunch
12 – 1pm, Announcements & Featured Speaker
Calhoun’s on the River – Private Banquet Room (upstairs)

Eventbrite - KAMA August 2015 Luncheon

Early Bird Online / At the Door
$25 / $30 Members
$35 / $40 Guests
$200 for table of 8
Students are always $20
Payment is accepted in advance by credit card or debit card online. Payment is accepted at the door by credit card, debit card, cash or checks payable to KAMA.





August 12, 2015
11:30 am - 1:00 pm
$20 – $40
Event Category:


Calhoun’s on the River
400 Neyland Drive
Knoxville, TN 37902 United States
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