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August Luncheon with Jimmy Delaney, Sales and Marketing, UTK Athletic Dept
Join KAMA for our August luncheon, featuring Jimmy Delaney, University of Tennessee Assistant Athletic Director, Sales & Marketing, who will discuss the recent, very successful launch of the new Nike-UTAD merchandise!
The University of Tennessee Athletic Department launched its new Nike relationship in grand style on July 1. In a carefully choreographed blitz across multiple in-house media platforms, UTAD unveiled the new uniforms via a one-hour digital fashion show utilizing their student-athletes and produced live from the Ray & Lucy Hand Digital Studio. They simultaneously launched the new Nike retail merchandise for fans to purchase online and at the Vol Shops. The results included a record sales day for the Vol Shop Stadium Store, as well as near-record traffic on UTsports.com.
Jimmy Delany, assistant athletic director for sales and marketing, will discuss the planning, implementation, and results related to the successful marketing campaign.
A big ‘thank you’ to our August luncheon sponsor, HoundDogs!
The Swoosh Effect
Luncheon
Wednesday, August 12
11:30am – 12pm, Networking & Lunch
12 – 1pm, Announcements & Featured Speaker
Calhoun’s on the River – Private Banquet Room (upstairs)
Registration
Early Bird Online / At the Door
$25 / $30 Members
$35 / $40 Guests
$200 for table of 8
Students are always $20
Payment is accepted in advance by credit card or debit card online. Payment is accepted at the door by credit card, debit card, cash or checks payable to KAMA.
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