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August Luncheon: The Entrepreneurial Experience

August 17, 2022 @ 11:30 am - 1:00 pm

$10 – $40

Staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. If you’re a marketer interested in going out on your own, or if you’re launching another type of business and need tips and tricks for marketing, our panelists are here to help you answer these questions:

  • How do you market a new business with little or no budget? What strategies, tools, and tactics do you use, and why?
  • When should you hire out marketing versus what can (and should) you and your team do in-house?
  • How much should you invest in marketing and how do you know when and where to invest your budget?

During our August panel, hear from three local entrepreneurs as they answer these questions and share how they launched their businesses, while providing lessons learned, insights, and tools that all marketers can use on the job today. Join us as we ask questions, get answers, and hear ideas that help spark innovation.

The presentation will begin at noon. Those interested in network are welcome to arrive at 11:30am. Lunch is included.

About our Panel

Mal Alder, Owner of Alder & Co.
Mal Alder is an award-winning digital marketer focused on helping small businesses succeed. Alder & Co. grew out of a desire to help business owners take back control of their digital marketing. In today’s world, a brand’s digital presence is more important than ever, and your business deserves a partner who is there to help guide you through the right marketing decisions for your company. At Alder & Co., we treat every client account as if it were our own business. One of the biggest things that set Alder & Co. apart from other agencies is how deeply we care about the relationships we build with our clients. The digital marketing landscape can change tomorrow, but how we treat others is always within our control.

Sarah Loebner, Owner of Towns Toffee
With a degree in fine art, a background in advertising and design, and an obsession with toffee, Sarah started Towns Toffee in 2018 to help fund a mission trip to Brazil. She handles everything from package design to recipe development. With kids at home and her husband, Josh who is legally blind, she craved the ability to control her own schedule. Josh is in advertising and speaks around the country on Advertising and Disability and is a constant inspiration for charting your own destiny. Between her husband and small business owner mother, and her years helping other businesses build their brands, entrepreneurship has been a seamless transition for Sarah with the added support from the Co.Starters program at KEC.

Ingrid Adolphson, Owner of Kona Ice West Knoxville
Ingrid grew up in a small town in Wisconsin and found a job in Chicago after college working in inside sales, and eventually outside sales for a Fortune 500 company. She then transferred to Boston where she met her husband. They decided it was time to work for themselves and purchased a home inspection franchise in Connecticut. After 25 years and two wonderful kids, they sold that business and moved to Tennessee where they purchased a Kona Ice franchise in 2019, where they live currently enjoying their new home and business.


August 17, 2022
11:30 am - 1:00 pm
$10 – $40
Event Category:


American Marketing Association Knoxville
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Hilton Garden Inn – Papermill
6200 Papermill Drive
Knoxville, TN 37919 United States
+ Google Map
(865) 351-6200
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