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April Luncheon: Marketing the Movies Post COVID

April 6, 2022 @ 11:30 am - 1:00 pm

$10 – $40

Ken Thewes serves as Chief Marketing Officer for Regal, a subsidiary of The Cineworld Group, the 2nd largest movie theatre circuit in the world. Ken oversees all B2C and B2B marketing efforts for Regal, including leveraging the Regal Crown Club–the company’s industry-leading loyalty program–and the new Regal Unlimited movie subscription pass, to help drive revenue and profitability.

Additionally, Ken leads the Regal teams responsible for strategy development, advertising, digital/social/mobile, promotions, public relations, consumer insights, customer service and local marketing. He serves on the Regal Foundation Board, which was established by Regal in 2003 as a non-profit charitable organization to coordinate support for philanthropic groups. Ken also serves on the boards of Fathom Events and Variety – the Children’s Charity of Eastern Tennessee.

Early in his career, Ken served in the United States Air Force as a Captain and was an Avionics Engineer, working on Air Force One and the F-16 Fighter Program. Over the years, his marketing experience has spanned a broad range of industries and billion-dollar brands. He has held a variety of positions, with increasing levels of responsibility, at Procter & Gamble, Darden Restaurants, Brinker International and Spartan Stores.

Ken has been married to Patty for the past 33 years and they have one son, Taylor.

You can connect with Ken on LinkedIn and follow Regal on FacebookTwitter, Instagram and Snapchat.


Networking / Lunch*: 11:30am – 12:00pm

Presentation: 12:00pm – 1:00pm

*Lunch is included with the ticket price. Early bird tickets are on sales until Wednesday, March 30th, 2022!


April 6, 2022
11:30 am - 1:00 pm
$10 – $40
Event Category:


American Marketing Association Knoxville
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101 E. Blount Ave
Knoxville, TN 37920 United States
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