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Thank You for Attending AMA Knoxville’s 32nd Annual Honors Ceremony

As a chapter, we want to express our appreciation to all who were able to attend our 32nd Annual Honors Gala. During this memorable event, Knoxville’s marketing community came together to enjoy the evening and honor award recipients. Two very special honors were presented – the annual Outstanding Marketing Professional award and Outstanding Marketing Student of the Year.

The Outstanding Marketing Professional is a lifetime achievement award presented to an individual who has made meaningful and innovative contributions to our community and in the field of marketing. Past recipients include Jim Clayton, James A. Haslam, II, Townes Lavidge Osborn and Pat Summitt, to name a few.

Honorees included: 

    • Outstanding Marketing Professional: Tom Catani, US Cellular’s Head of Broadband Opportunities & Policy
    • 2022 Outstanding Marketing Students of the Year: Preston Pigue & Lygia Karagiozis 
    • 2021 Outstanding Marketing Students of the Year: Timothy Bell & Matt McCaig
    • 2020 Outstanding Marketing Students of the Year: Chloe Pigue & Kassidy Stroom 

During the event, we also recognized AMA board members that go the extra mile. Three very special awards were presented – The President’s Award, chosen by the current AMA Knoxville President, was created to recognize outstanding service by a Chapter volunteer. The Locander Award, named in honor of AMA Knoxville founder Dr. William B. Locander, is presented to an individual who has provided extraordinary service to the Chapter. The STAR Award, which stands for Special Thanks And Recognition, is given when a board member goes above and beyond to accomplish a particular goal or task.

Honorees included:

    • 2022 AMA President’s Award: Caitland Orticz
    • 2022 STAR Award: Cherie Larson
    • 2022 Locander Award: Jess Gutman

About the Eagle Endowment

In December 1990, AMA Knoxville created The Eagle Endowment for Marketing Education as a means to build a permanent fund from which half the income would be distributed annually, and the other half reinvested, to provide scholarships for outstanding marketing students at The University of Tennessee. Our annual Honors Ceremony is the primary fundraiser for the Chapter’s Eagle Endowment. Through the years, AMA Knoxville has awarded more than $100,000 in scholarships to UT students, and we look forward to continuing to invest in our community’s next generation of marketers.

Ready to Make an Impact?

Your support makes it possible for us to continue providing scholarships to deserving students like those who were honored at our 32nd Annual Honors Gala. To make a contribution, please visit our website and support the Eagle Endowment fund.

Donate now

Announcing the 2015-2016 KAMA Board Members!

We’re so excited to announce the KAMA 2015-2016 Board Members! The new board members include:

President: Daniel Monday, Slamdot
President-Elect: Susan Napier-Sewell, Designsensory
Immediate Past President: Lisa Rupchak, U.S. Cellular
Treasurer: Andrew Hartung, Eaton & Hartung, PLLC
Secretary: Kelsey Brantley, Clayton Homes
VP Conference: Katey Marina, Securities Service Network
VP Communications: Ana Richters, NIMBioS
VP Special Events: Carol Matthews, Ullrich Printing
VP Past President’s Council: Sharon Moore, Knoxville Zoo
VP Programming: Lori Fuller, Knoxville Chamber
VP Collegiate Relations: Chad Elmore, Pyxl
VP Membership: Lindsay Cates, The Trust Company
VP Sponsorship: Jim Ragonese, UT Medical Center
VP Volunteers: Abbigail Christensen, Ripley PR
Director at Large: Marti Townsend, Knoxville News Sentinel
Director at Large: Angie Howell, Knoxville News Sentinel
Director at Large: Michelle Anningson, WATE
Director Brand Content: Mandy King, Pyxl
Director Brand Design: John McCulley, Moxley Carmichael
Director Social Media: Bethany Yandell, UT Medical Center

There’s a lot in store for members in 2015-2016, and the energy and expertise of our new board will ensure that this is one of the best years ever for KAMA!

The newly elected KAMA Board Members were featured in the Knoxville News Sentinel’s People and Honors section on August 23, 2015:


Career Opportunity: ORAU

Oak Ridge Associated Universities (ORAU) has a full-time regular and a full-time temporary opening for a Communications Specialist 2–#11-092. The position is engaged in all facets of communications and some marketing/branding. For more details and to apply, click here.

Please direct all resumes and applications to the online application system at the link above. Inquiries can be made to ORAU’s HR Department at 576-6051 or work@orau.gov.

Get Your Game On: Social Media’s Playful Side

Social media’s playful side

In sharp contrast to the stereotypical social misfit in the basement playing video games, is the new breed of online gamer, socializing with a network of friends while simultaneously interacting with a myriad of playable gaming platforms. While the two areas converge, it’s interesting to think where they’ll meet. Social networks become more game-oriented likeFoursquare and Farmville, while traditional console and PC games become more social with features like the Xbox dashboard and Playstation network.

Social media gaming has come of age, bursting out of its awkward adolescence into a full-grown multi-platform, integrated beast with apps for FacebookTwitter and Microsoft’s Last.fm, an online streaming service that allows users to create customized music stations.  Social media gaming gives players the opportunity to consume content as a shared experience, using social leaderboards and messages to feed the fire and keep players engaged.

Consuming digital content together is not an epiphany – people have been gaming as teams online since the multiplayer platform was popularized by Quake in 1996. In 2010 Microsoft took shared gaming to the next level by streaming live TV on Xbox Live, allowing viewers to throw impromptu virtual parties and talk to each other via voice, instant message, and on-screen avatar gestures while watching the show together. Facebook boasts the largest online social network with 600 million users, but Microsoft owns the largest TV social network with over 20 million subscribers.

Social gaming is big business

Virtual goods are driving the monetization of digital gaming platforms. These virtual products exist only online — think avatar accessories and in-game power boosts that optimize the game experience — but players spend real money to acquire them. This downloadable content (DLC) includes everything from new maps in Call of Duty: Black Ops, to new character costumes in Street Fighter IV, to a Lionheart sword in World of Warcraft. In fact, according to PlaySpan, virtual goods account for over 90% of all revenue generated by the world’s top social game developers.

Sponsorships via in-game advertising are gaining traction with premium brands. The Tombras Group has designed game-placement ads for national clients such as the National Highway Traffic Safety Administration’s “Click It or Ticket” seatbelt campaign. The name of the game is engagement. Sponsored content via strategically placed in-game ads creates a more realistic gaming experience – no Acme anvils like in the old Roadrunner cartoons. That means when tearing up the streets in Need For Speed: Shift, gamers see real billboards for real companies, which not only gets a message to a target audience, but helps to legitimize the game by offering robust, real-world content.

Another example of branding the gaming experience is the fresh promotion for the upcoming Green Lantern movie that incorporates an augmented reality motion-capture video game to promote the “got milk” campaign. Mashable reports that the game interface uses a standard webcam to ask prospective Green Lanterns to perform three feats to see if they’ve got what it takes to be superhero beacons of justice.  The app went live Tuesday at lanternworthy.com.

It’s not just for kids anymore

Social gaming spans demographics from teenagers playing Call of Duty on gaming consoles to grandparents playing Mafia Wars and Farmville on Facebook feeds. 50% of Facebook gamers are over 25, with women outnumbering men, 56% to 44%, reports Social Game Summit. According to MGM Games, 40% of casual gamers are college grads, 25% are professionals and 55% have a household income of $50,000 or more.

The continued success of social media gaming is linked to the symbiotic partnerships between developers and platforms like Facebook, that provide a pre-qualified, eager audience of players. Because social media is about building community and fostering relationships, social media gaming has evolved from an anti-social behavior to a, well, social behavior. And brands are taking notice. The only question left is where will social gamification meet gaming socialization?

This post is used with permission. The original blog can be viewed at talkstreetsmart.com

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