NAME: Christine Smith
COMPANY: The University of Tennessee, Knoxville
TITLE: Assistant Director, Enrollment Management Communications
HOW LONG HAVE YOU BEEN IN YOUR PRESENT JOB?
I’ve been working at the University of Tennessee, Knoxville since 2015, but have only recently transitioned to Enrollment Management Communications. Previously I worked as the Digital Marketing Director for the Center for Transportation Research.
WHY DO YOU LIKE WORKING THERE?
I like working at UT because my core values and beliefs directly follow those of the University by “serv[ing] the people of Tennessee and beyond through the discovery, communication and application of knowledge.” Particularly in the field of Marketing––education and advancement is incredibly important to continued success within the industry.
WHAT DOES YOUR COMPANY DO BEST?
We provide digital and print communications to prospective and current students attending the University regarding admission procedures, scholarship opportunities, enrollment specifics, housing information, etc. We are best known for our devotion to the student experience while they make Rocky Top their Home Sweet Home.
WHY DID YOU JOIN/RENEW AT AMA?
I joined AMA and the Knoxville chapter after first volunteering on the Conference Committee by creating graphics for the 2016 event. I continued to volunteer on the Communications Committee until I was asked by then President, Susan Napier-Sewell to join the Board of Directors as the Brand Design Director. AMA was preparing for the launch of their new branding standards and Susan thought I would be a great fit to help the Knoxville chapter with those efforts.
HOW LONG HAVE YOU BEEN AN AMA KNOXVILLE MEMBER?
I’ve been a member of the Knoxville chapter since 2016.
WHAT ARE YOU HOPING TO GET OUT OF YOUR AMA KNOXVILLE MEMBERSHIP?
I’ve had great networking opportunities being part of AMA Knoxville. The frequent events that are hosted bring in large audiences and I have learned a great deal from the presentations that have expanded my professional development within the Marketing industry. What I value most however, has been the opportunities I’ve had to volunteer on the Board of Directors by helping the community with partnerships like Leaders for Readers and the annual Honors event which raises funds for scholarships that our chapter provides to UT and particularly the students associated with the UT chapter of AMA.
WHAT DO YOU FIND BEST ABOUT WORKING IN KNOXVILLE?
The people, especially within the Marketing Community. I have found everyone to be extremely welcoming and genuine. Networking in Knoxville does not feel overwhelming or intimidating and I would encourage those who have had hesitations to come on out to one of our events and see for yourself how great it can be to meet everyone.
WHAT IS YOUR FAVORITE PAST TIME?
I am passionate about health and wellness and have been an avid crossfitter for several years. A recent injury has put a pause on my frequency at the gym, but I still continue to help promote nutritional events in the community and participate heavily in the BeWell programs on campus.
DO YOU READ, WATCH MOVIES, OR TV AND IF SO WHAT ARE YOUR FAVORITES?
Game of Thrones was my favorite TV series despite the way it ended.
We’re so excited to announce the KAMA 2015-2016 Board Members! The new board members include:
President: Daniel Monday, Slamdot
President-Elect: Susan Napier-Sewell, Designsensory
Immediate Past President: Lisa Rupchak, U.S. Cellular
Treasurer: Andrew Hartung, Eaton & Hartung, PLLC
Secretary: Kelsey Brantley, Clayton Homes
VP Conference: Katey Marina, Securities Service Network
VP Communications: Ana Richters, NIMBioS
VP Special Events: Carol Matthews, Ullrich Printing
VP Past President’s Council: Sharon Moore, Knoxville Zoo
VP Programming: Lori Fuller, Knoxville Chamber
VP Collegiate Relations: Chad Elmore, Pyxl
VP Membership: Lindsay Cates, The Trust Company
VP Sponsorship: Jim Ragonese, UT Medical Center
VP Volunteers: Abbigail Christensen, Ripley PR
Director at Large: Marti Townsend, Knoxville News Sentinel
Director at Large: Angie Howell, Knoxville News Sentinel
Director at Large: Michelle Anningson, WATE
Director Brand Content: Mandy King, Pyxl
Director Brand Design: John McCulley, Moxley Carmichael
Director Social Media: Bethany Yandell, UT Medical Center
There’s a lot in store for members in 2015-2016, and the energy and expertise of our new board will ensure that this is one of the best years ever for KAMA!
The newly elected KAMA Board Members were featured in the Knoxville News Sentinel’s People and Honors section on August 23, 2015:
Oak Ridge Associated Universities (ORAU) has a full-time regular and a full-time temporary opening for a Communications Specialist 2–#11-092. The position is engaged in all facets of communications and some marketing/branding. For more details and to apply, click here.
Please direct all resumes and applications to the online application system at the link above. Inquiries can be made to ORAU’s HR Department at 576-6051 or email@example.com.
Social media’s playful side
In sharp contrast to the stereotypical social misfit in the basement playing video games, is the new breed of online gamer, socializing with a network of friends while simultaneously interacting with a myriad of playable gaming platforms. While the two areas converge, it’s interesting to think where they’ll meet. Social networks become more game-oriented likeFoursquare and Farmville, while traditional console and PC games become more social with features like the Xbox dashboard and Playstation network.
Social media gaming has come of age, bursting out of its awkward adolescence into a full-grown multi-platform, integrated beast with apps for Facebook, Twitter and Microsoft’s Last.fm, an online streaming service that allows users to create customized music stations. Social media gaming gives players the opportunity to consume content as a shared experience, using social leaderboards and messages to feed the fire and keep players engaged.
Consuming digital content together is not an epiphany – people have been gaming as teams online since the multiplayer platform was popularized by Quake in 1996. In 2010 Microsoft took shared gaming to the next level by streaming live TV on Xbox Live, allowing viewers to throw impromptu virtual parties and talk to each other via voice, instant message, and on-screen avatar gestures while watching the show together. Facebook boasts the largest online social network with 600 million users, but Microsoft owns the largest TV social network with over 20 million subscribers.
Social gaming is big business
Virtual goods are driving the monetization of digital gaming platforms. These virtual products exist only online — think avatar accessories and in-game power boosts that optimize the game experience — but players spend real money to acquire them. This downloadable content (DLC) includes everything from new maps in Call of Duty: Black Ops, to new character costumes in Street Fighter IV, to a Lionheart sword in World of Warcraft. In fact, according to PlaySpan, virtual goods account for over 90% of all revenue generated by the world’s top social game developers.
Sponsorships via in-game advertising are gaining traction with premium brands. The Tombras Group has designed game-placement ads for national clients such as the National Highway Traffic Safety Administration’s “Click It or Ticket” seatbelt campaign. The name of the game is engagement. Sponsored content via strategically placed in-game ads creates a more realistic gaming experience – no Acme anvils like in the old Roadrunner cartoons. That means when tearing up the streets in Need For Speed: Shift, gamers see real billboards for real companies, which not only gets a message to a target audience, but helps to legitimize the game by offering robust, real-world content.
Another example of branding the gaming experience is the fresh promotion for the upcoming Green Lantern movie that incorporates an augmented reality motion-capture video game to promote the “got milk” campaign. Mashable reports that the game interface uses a standard webcam to ask prospective Green Lanterns to perform three feats to see if they’ve got what it takes to be superhero beacons of justice. The app went live Tuesday at lanternworthy.com.
It’s not just for kids anymore
Social gaming spans demographics from teenagers playing Call of Duty on gaming consoles to grandparents playing Mafia Wars and Farmville on Facebook feeds. 50% of Facebook gamers are over 25, with women outnumbering men, 56% to 44%, reports Social Game Summit. According to MGM Games, 40% of casual gamers are college grads, 25% are professionals and 55% have a household income of $50,000 or more.
The continued success of social media gaming is linked to the symbiotic partnerships between developers and platforms like Facebook, that provide a pre-qualified, eager audience of players. Because social media is about building community and fostering relationships, social media gaming has evolved from an anti-social behavior to a, well, social behavior. And brands are taking notice. The only question left is where will social gamification meet gaming socialization?
This post is used with permission. The original blog can be viewed at talkstreetsmart.com