by AMA Knoxville | Jan 8, 2018 | Member Spotlight
NAME: Jill Weinstein
COMPANY: Radio Systems Corporation
TITLE: Sr. Marketing Specialist
WEBSITE & SOCIAL MEDIA: www.petsafe.com, PetSafe Facebook, PetSafe Twitter, PetSafe Instagram
WHY DID YOU JOIN/RENEW AT AMA?
I initially joined the AMA for the national publications, but I’ve renewed because I find value in the local programs.
HOW LONG HAVE YOU BEEN A MEMBER OF AMA?
I joined in November 2008
WHAT ARE YOU HOPING TO GET OUT OF IT?
I enjoy connecting with other marketing professionals. I’m always looking for best practices and new ideas.
WHAT DOES YOUR COMPANY DO BEST?
We strive to make the most trusted pet products.
WHAT IS YOUR FAVORITE TYPE OF CLIENT?
I appreciate partners who provide honest feedback.
WHY DO YOU LIKE WORKING THERE?
I like working with smart, talented people plus having dogs in the office is a lot of fun.
HOW LONG HAVE YOU BEEN IN THAT JOB?
12 years
WHAT DO YOU FIND BEST ABOUT DOING BUSINESS IN KNOXVILLE?
Knoxville is such a pet friendly community. We have a great supply of pets to model for photo shoots and to try out our products.
WHAT IS YOUR FAVORITE PAST TIME?
I’ve been playing in a weekly mahj jongg group since 1995.
DO YOU READ, WATCH MOVIES OR TV, AND IF SO WHAT ARE YOUR FAVORITES?
When I travel, I enjoy reading historical fiction. My favorite TV shows are Ray Donovan, Broad City, and The Voice.
Next time you’re at an AMA Knoxville event, be sure to chat with Jill about your furry friend!
by AMA Knoxville | Nov 19, 2017 | Member Spotlight
NAME: Jessica Gutman
COMPANY: Knoxville Chamber
TITLE: Communications & Marketing Manager
WEBSITE & SOCIAL MEDIA: www.knoxvillechamber.com ; Knoxville Chamber Facebook ; Knoxville Chamber Youtube ; Follow on Twitter @k_chamber ; Follow on Instagram @k_chamber
WHY DID YOU JOIN/RENEW AT AMA, AND HOW LONG HAVE YOU BEEN A MEMBER?
I have been a member of AMA for a little over a year. I initially joined to become more integrated in the Knoxville marketing community and to develop myself professionally and personally. Last year I was asked to sit on the board as the Director of Media Relations and then was asked to move up to Vice President of Digital Communications this year.
WHAT DO YOU HOPE TO GET OUT OF YOUR AMA KNOXVILLE MEMBERSHIP?
I hope to gain new skills, grow in my current abilities and meet some great people along the way!
WHAT DOES YOUR COMPANY DO BEST?
We are the voice of the Knoxville business community, and that’s what we do best.
HOW LONG HAVE YOU BEEN IN YOUR POSITION, AND WHY DO YOU LIKE IT?
I have been in my position at the Chamber for nearly two years. I was previously an intern for three consecutive semesters while I was a student at UT and was invited to join the Chamber family as a full-time staff member when I graduated. I love being able to tell the Chamber’s stories via digital/print content, social media, photos and videos. Also, I am incredibly lucky to work with some of the most amazing people I’ve ever met!
WHAT IS YOUR FAVORITE TYPE OF CLIENT?
One that is eager to build a true relationship with us.
WHAT DO YOU CONSIDER THE BIGGEST CHALLENGES AND OPPORTUNITIES FOR MARKETERS TODAY?
The biggest challenge is providing relevant content to the right audiences, and I believe social media strategy is always the biggest opportunity for marketers – it’s ever-evolving!
WHAT DO YOU FIND BEST ABOUT DOING BUSINESS IN KNOXVILLE?
Knoxville has an unparalleled quality of life, low cost of living and truly incredible people!
WHAT IS YOUR FAVORITE PAST TIME?
Acting.
DO YOU READ, WATCH MOVIES OR TV, AND IF SO WHAT ARE YOUR FAVORITES?
My husband and I are avid Netflix watchers. Some of our favorites are Friends, The Office, Parks and Recreation, and Game of Thrones (yes, I know it’s not on Netflix, but we have HBO Go as well…).
Next time you’re at an AMA Knoxville event, be sure to chat with Jessica about her favorite Game of Thrones house!
by AMA Knoxville | Sep 22, 2017 | Member Spotlight
NAME: Kenneth Herring
COMPANY: Cirrus Insight
TITLE: Director of Media & Public Relations
WEBSITE & SOCIAL MEDIA: www.cirrusinsight.com; @CirrusInsight
WHY DID YOU JOIN AMA KNOXVILLE?
I was referred by Daniel Monday, who is a long-time friend and professional colleague. I heard that it would be great for my business and relationship-building. After one meeting I was convinced.
WHAT ARE YOU HOPING TO GET OUT OF YOUR AMA KNOXVILLE MEMBERSHIP?
I want a better understanding of different marketing strategies and tactics, and more importantly, genuine and sincere relations.
WHAT DOES YOUR COMPANY DO BEST?
Make software for people who want to #GetThingsDone and #SaveTime. We help people who are in the sales and business community gets that done.
WHAT IS YOUR FAVORITE TYPE OF CLIENT?
One that is the most resistant to help.
WHY DO YOU LIKE WORKING THERE?
I believe in the co-founder who hired me, Brandon Bruce. He is committed to helping people and the community.
WHAT IS THE BEST PART ABOUT DOING BUSINESS IN KNOXVILLE?
The growth opportunities that are present here. What a time to be alive.
WHAT IS YOUR FAVORITE PAST TIME?
Basketball, without a question.
Next time you’re at an AMA Knoxville event, be sure to chat with Kenneth and challenge him to a little one-on-one basketball!
