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AMA Knoxville Member Spotlight: Daniel Monday

AMA Knoxville Member Spotlight: Daniel Monday

NAME: Daniel Monday

COMPANY: Slamdot

TITLE: COO

WEBSITE & SOCIAL MEDIA: www.slamdot.com, Facebook, LinkedIn

WHY DID YOU JOIN/RENEW AT AMA? 

I joined AMA to network with those in the marketing profession, both for business development purposes, and collaboration. I also joined to volunteer my time and give back to the marketing industry by serving on the board from the beginning, and continuing to stay involved.

HOW LONG HAVE YOU BEEN A MEMBER OF AMA?

I’ve been a member since 2013.

WHAT ARE YOU HOPING TO GET OUT OF IT?

I’m hoping to build long-lasting relationships that may turn into clients, colleagues, partners, or, just good friends. It’s also a great way to learn from others and gain valuable insight from speakers throughout the year, so I hope to continue using AMA for ongoing education. At the end of the day, this is a fun group of individuals representing some really awesome companies, with opportunities to hear from the best marketers in and around Knoxville, as well as learn about what’s happening in the local business community.

WHAT DOES YOUR COMPANY DO BEST?

We throw a wicked Halloween party, but when we’re not doing that once a year, we’re executing comprehensive digital marketing plans for small and mid-sized companies that get results, which includes website development, SEO, AdWords management, social media marketing and a lot more fun, innovative stuff. Our company is basically the best at making other companies more money, and you can take that to the bank.

WHAT IS YOUR FAVORITE TYPE OF CLIENT?

Our favorite client knows their business well, listens to us, and understands their sales should drive decisions, based on analytics of course. We also prefer clients who are friendly and love a good pun, or generally have a great sense of humor.

WHY DO YOU LIKE WORKING THERE?

There are a variety of reasons as it relates to our company’s values and philosophies, including transparency, integrity, focus on results and customer service, responsiveness, and efficiency. Our culture is built around excellence from our team, and excellence for our customers, while emphasizing a positive, fun experience at the same time. I enjoy the people, and I love helping companies grow. Lastly, I trust the owner, because he never stops innovating, and settles for nothing less than perfection, so our business constantly focuses on the details that everyone else overlooks – and if the Devil is in the details, then we’re one hell of a company.

HOW LONG HAVE YOU BEEN IN THAT JOB?

I’ve been with Slamdot since it began in 2005.

WHAT DO YOU FIND BEST ABOUT DOING BUSINESS IN KNOXVILLE? 

Knoxville has so much to offer, and the business climate here is incredible. It’s the best of big city and small town rolled into one. It’s been a very receptive and welcoming community in which to start and grow a business, and we’ve really enjoyed calling Knoxville home. The climate is great, downtown is growing, the outlying areas are really starting to thrive, and we’re at a major interstate crossroads, which are a handful of reasons why Knoxville is not only a great place to live, but operate a business, as well. And, really, the people make Knoxville what it is.

WHAT IS YOUR FAVORITE PAST TIME? 

It used to be soccer or reading, but now I enjoy playing with our son, Walker, in my “spare time,” whether it’s killer chalk art on the back patio, reading his favorite books, a good puzzle, or shooting some hoops on the Fisher Price, and anything in between. With another baby on the way, I’m looking forward to my wife and I spending even more time being kids again.

DO YOU READ, WATCH MOVIES OR TV, AND IF SO WHAT ARE YOUR FAVORITES?

I love to read, but these days don’t find much time to, and don’t spend much time watching TV or movies, but usually it’s college football or basketball, and whatever is next in my Netflix queue or watch list, which consists primarily of action, comedy or documentaries.


Next time you’re at an AMA Knoxville event, be sure to chat with Daniel about his killer chalk art!

January Luncheon: Branding The Maker City

January Luncheon: Branding The Maker City

BY: ANNA HUGHES, DIGITAL CONTENT SPECIALIST

AMA Knoxville’s January Luncheon, hosted at The Square Room in Market Square, was a great start to 2018! Joseph Nother, executive creative director and founder of Designsensory, guided the attendees through his team’s journey to brand Knoxville as “The Maker City.”

On the eve of Designsensory’s 16th anniversary, the team decided they want to give back to their community and approached Knoxville leadership in search of public work that aligned with this theme. When the city pitched the idea of branding Knoxville, the team immediately said yes, stating that this was something that they could “sink their teeth into.”

“It was wonderful to see the city and the mayor and those in public office see this as something important,” Nother said. “I think we should all look at that and be proud of the leadership and what they’re trying to do.”

Nother and his team began their eight-month journey by first outlining the Maker Movement and decided it uniquely applies to the Knoxville community. Ultimately, the Maker Movement was defined as an “umbrella term for individual inventors, designers, and tinkerers that tap into an American admiration for self-reliance…”

When describing the “why” behind their creative process, Nother explained, “More and more people want a more meaningful consumptive experience.” Trends like localism stem from “the desire to infuse meaningfulness in the consumptive actions and behavior that we have, so it is not so transactional.”

“The future of Knoxville’s economic success belongs to individual innovators and artisans,” he said.

Inspired by Knoxville being named as Etsy’s first “Maker City,” Nother and his team wanted to expand on the idea of localism and meaningfulness. As Nother explained, “branding is essentially short for meaningfulness.” Their job at this point was to capitalize on the meaningfulness of the Maker Movement in the Knoxville community.

The Designsensory team set to define Knoxville’s niche in a “sea of ambiguity” that surrounds the Maker Movement. Through an extensive trial-and-error process, the team strived to name and define the movement that represents the collective. Eventually, they decided on a name and idea that is “broad and representational” as to not “lose people and their relationship to the movement.”

Moving on to the visual identity, Nother and his team wanted to channel the look and vibe of the Knoxville area. They began by developing a universal design that appealed to everyone in the Maker Movement, both businesses and individual tinkerers. By creating flexible brand guidelines, they created a system that allows Knoxville natives to adapt the logo to their unique and diverse needs.  In the end, Designsensory was able to create a “unified vision” that successfully encompasses the entirety of the Maker Movement in the Knoxville community.

AMA Knoxville Member Spotlight: Jill Weinstein

AMA Knoxville Member Spotlight: Jill Weinstein

NAME: Jill Weinstein

COMPANY: Radio Systems Corporation

TITLE: Sr. Marketing Specialist

WEBSITE & SOCIAL MEDIA: www.petsafe.com, PetSafe Facebook, PetSafe Twitter, PetSafe Instagram

WHY DID YOU JOIN/RENEW AT AMA? 

I initially joined the AMA for the national publications, but I’ve renewed because I find value in the local programs.

HOW LONG HAVE YOU BEEN A MEMBER OF AMA?

I joined in November 2008

WHAT ARE YOU HOPING TO GET OUT OF IT?

I enjoy connecting with other marketing professionals. I’m always looking for best practices and new ideas.

WHAT DOES YOUR COMPANY DO BEST?

We strive to make the most trusted pet products.

WHAT IS YOUR FAVORITE TYPE OF CLIENT?

I appreciate partners who provide honest feedback.

WHY DO YOU LIKE WORKING THERE?

I like working with smart, talented people plus having dogs in the office is a lot of fun.

HOW LONG HAVE YOU BEEN IN THAT JOB?

12 years

WHAT DO YOU FIND BEST ABOUT DOING BUSINESS IN KNOXVILLE? 

Knoxville is such a pet friendly community. We have a great supply of pets to model for photo shoots and to try out our products.

WHAT IS YOUR FAVORITE PAST TIME? 

I’ve been playing in a weekly mahj jongg group since 1995.

DO YOU READ, WATCH MOVIES OR TV, AND IF SO WHAT ARE YOUR FAVORITES?

When I travel, I enjoy reading historical fiction. My favorite TV shows are Ray Donovan, Broad City, and The Voice.


Next time you’re at an AMA Knoxville event, be sure to chat with Jill about your furry friend! 

AMA Knoxville Member Spotlight: Jessica Gutman

AMA Knoxville Member Spotlight: Jessica Gutman

NAME: Jessica Gutman

COMPANY: Knoxville Chamber

TITLE: Communications & Marketing Manager

WEBSITE & SOCIAL MEDIA: www.knoxvillechamber.com ; Knoxville Chamber Facebook ; Knoxville Chamber Youtube ; Follow on Twitter @k_chamber ; Follow on Instagram @k_chamber

WHY DID YOU JOIN/RENEW AT AMA, AND HOW LONG HAVE YOU BEEN A MEMBER? 

I have been a member of AMA for a little over a year. I initially joined to become more integrated in the Knoxville marketing community and to develop myself professionally and personally. Last year I was asked to sit on the board as the Director of Media Relations and then was asked to move up to Vice President of Digital Communications this year.

WHAT DO YOU HOPE TO GET OUT OF YOUR AMA KNOXVILLE MEMBERSHIP?

I hope to gain new skills, grow in my current abilities and meet some great people along the way!

WHAT DOES YOUR COMPANY DO BEST?

We are the voice of the Knoxville business community, and that’s what we do best.

HOW LONG HAVE YOU BEEN IN YOUR POSITION, AND WHY DO YOU LIKE IT?

I have been in my position at the Chamber for nearly two years. I was previously an intern for three consecutive semesters while I was a student at UT and was invited to join the Chamber family as a full-time staff member when I graduated. I love being able to tell the Chamber’s stories via digital/print content, social media, photos and videos. Also, I am incredibly lucky to work with some of the most amazing people I’ve ever met!

WHAT IS YOUR FAVORITE TYPE OF CLIENT?

One that is eager to build a true relationship with us.

WHAT DO YOU CONSIDER THE BIGGEST CHALLENGES AND OPPORTUNITIES FOR MARKETERS TODAY?

The biggest challenge is providing relevant content to the right audiences, and I believe social media strategy is always the biggest opportunity for marketers – it’s ever-evolving!

WHAT DO YOU FIND BEST ABOUT DOING BUSINESS IN KNOXVILLE? 

Knoxville has an unparalleled quality of life, low cost of living and truly incredible people!

WHAT IS YOUR FAVORITE PAST TIME? 

Acting.

DO YOU READ, WATCH MOVIES OR TV, AND IF SO WHAT ARE YOUR FAVORITES?

My husband and I are avid Netflix watchers. Some of our favorites are Friends, The Office, Parks and Recreation, and Game of Thrones (yes, I know it’s not on Netflix, but we have HBO Go as well…).


Next time you’re at an AMA Knoxville event, be sure to chat with Jessica about her favorite Game of Thrones house! 

November Luncheon: Marketing to Millennials

November Luncheon: Marketing to Millennials

On Nov. 8, Courtney Jernigan, owner of Knoxville Graphic House, led a dynamic presentation for AMA Knoxville’s November luncheon. She discussed marketing to Millennials and developing out-of-the-box branding strategies to stand out in today’s market. With over 50 people in attendance, the luncheon was highly engaging and informative.

Wish you hadn’t missed out? Check out Courtney’s entire presentation:

KGH_Presentation

Marketing to Millennials Presentation

There are a lot of negative adjectives describing the Millennial generation. In fact, it makes Millennials not even want to be Millennials! But where are these labels coming from? Generation X & Y, the Baby Boomers? Studies have shown that Millennials are all about change. That is not said for the generations before them. When you have a group that was born into creative technology like the Millennials you better believe they are going to think and act differently. But instead of labeling and cringing at a culture built on expressing themselves, let’s dive in and understand why they act and react they way they do. After all, there is money to be made.

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