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AMA Knoxville Presents 31st Annual Honors Celebrating Mary Ellen Brewington

AMA Knoxville Presents 31st Annual Honors Celebrating Mary Ellen Brewington

The American Marketing Association Knoxville (AMA Knoxville) held its 31st Annual Honors Ceremony on Thursday, March 7 from 6 – 8 p.m. at the Foundry on the Fair Site. Mary Ellen Brewington of Est8te Boutique was recognized as AMA Knoxville’s 2019 Outstanding Marketing Professional.

Eddie Mannis, owner of Prestige Cleaners/Tuxedo and Knoxville mayoral candidate presents 2019 Outstanding Marketing Professional Mary Ellen Brewington of Est8te Boutique with her award.

The Outstanding Marketing Professional is a lifetime achievement award presented to an individual who has made meaningful and innovative contributions to the community and in the field of marketing. Past recipients include Alan Carmichael, Jeff Lee, Jim Clayton, James A. Haslam, II, Townes Lavidge Osborn and Pat Summitt.

Attendees enjoyed dinner and drinks as AMA Knoxville celebrated Mary Ellen Brewington, recognized this past year’s AMA marketing scholarship recipients and honored AMA Knoxville’s chapter leaders with the Locander Award, Volunteer of the Year Award and STAR Award.

In addition to honoring an outstanding professional and AMA Knoxville’s chapter leaders, the annual Honors event raises funds to provide scholarships for exceptional students majoring in marketing at the University of Tennessee. This program, the Eagle Endowment for Marketing Education, has provided over $100,000 in scholarship money in an effort to preserve and grow the marketing industry.

2019 Outstanding Marketing Professional Mary Ellen Brewington presents University of Tennessee student Selin Anitsal with an AMA Marketing Scholarship.

At this year’s event, the Brewington family generously agreed to match all donations made up to $5,000. The East Tennessee Foundation, which manages the endowment, kicked-off the fundraising with a surprise $1,000 donation. Thanks to their efforts, the 2019 Honors event raised more than $10,000 for student scholarships.

2019 Outstanding Marketing Professional Mary Ellen Brewington, AMA Knoxville President Erica Coffey, and Founding AMA Member/ Former President and Outstanding Marketing Professional Townes Lavidge Osborn with a check for $1,000 from the East Tennessee Foundation for the AMA Knoxville Eagle Endowment for Marketing Education.

“Mary Ellen Brewington is so deserving of this recognition. Her dedication to marketing and to the community at large is inspirational. AMA Knoxville is grateful for all that she does, and especially for the Brewington family’s gift,” said chapter president, Erica Coffey. “The funds raised at this event ensure that we are able to continue to support the students that are the next generation of marketers.”

2019 Award Winners:

  • 2019 Outstanding Marketing Professional: Mary Ellen Brewington, Est8te Boutique

  • AMA Knoxville STAR Award: Jonathan Halley, Big Slate Media

  • AMA Knoxville President’s Award: Bethany Yandell, UT Medial Center

  • AMA Knoxville Locander Award: Susan Napier-Sewell, TapRoot | System Improvements

  • AMA Knoxville Scholarship Recipients: Selin Anitsal and Katherine Tatum

*All photos courtesy of Colby’s Photography*

Volunteer Spotlight: Jeff Bales

Volunteer Spotlight: Jeff Bales

NAME: Jeff Bales

COMPANY: 2:45Tech

TITLE: Director of Sales

WEBSITE & SOCIAL MEDIA: 2:45Tech, FacebookLinkedIn

HOW LONG HAVE YOU BEEN IN YOUR PRESENT JOB?

I started working at 2:45Tech in May 2017.

HOW LONG HAVE YOU BEEN AROUND AMAK? 

I was told one of the requirements of my job was to join AMAK, so I joined in June 2017.

WHAT DO YOU DO AS A VOLUNTEER WITH AMAK?

I volunteered to assist with the annual AMAK conference in November. My role was small, but it was awesome to see how collaborative planning can lead to something special. Everyone on the conference committee did their part to make Wonder a fantastic event. I encourage anyone who missed it to make plans to attend the 2019 conference. There were numerous opportunities to learn from talented presenters, share ideas during roundtable discussions, and begin using these tips at our own businesses.

WHAT DO YOU LIKE MOST ABOUT VOLUNTEERING WITH AMAK?

I think it’s important to give back to any organization where I see value. It’s one thing to read the weekly emails and online resources, but that’s only part of what the AMA is all about. Attending the luncheons and special events allow me to network, learn from other professionals in the area, and implement new ideas right away. The speakers and food are worth the price of admission.

WHAT IS YOUR FAVORITE PAST TIME?

I love attending live sporting events as way to escape my day to day responsibilities while spending time with friends and family. There are so many storylines that happen through team sports that can be compared to our own journey in life. How well did the team prepare for the moment? How did they handle success or adversity? Did they meet their end of season goals? These are some of the same questions I use to evaluate my own job performance.

DO YOU READ, WATCH MOVIES, OR TV AND IF SO WHAT ARE YOUR FAVORITES?

It’s kinda funny, I can remember specific plays, stats, etc when it comes to sporting events years after it happened and can forget the plot of a movie 10 minutes after I watch it. The problem is I typically fall asleep if the movie doesn’t capture my attention within the first few minutes. That’s okay though, I probably need the sleep anyway.

 

Volunteer Spotlight: Jordyn Rector

Volunteer Spotlight: Jordyn Rector

NAME: Jordyn Rector

COMPANY: VIEO Design

TITLE: Business Development Representative

WEBSITE & SOCIAL MEDIA: VIEO DesignLinkedIn, VIEO Design InstagramKnox Vegan Instagram (a side project where I help with blogging and social media), Personal/Art Instagram

HOW LONG HAVE YOU BEEN IN YOUR PRESENT JOB?

7 months.

HOW LONG HAVE YOU BEEN AROUND AMAK? 

About 5 months.

WHAT DO YOU DO AS A VOLUNTEER WITH AMAK?

I help Christine Smith (who heads up AMAK communications) with social media posting across Twitter, LinkedIn and Facebook. We work together to spread the word about AMAK events, marketing news and tips.

WHAT DO YOU LIKE MOST ABOUT VOLUNTEERING WITH AMAK?

It is great to work with the other people who are involved and to have the opportunity to learn from great marketers at monthly events.

WHAT HAVE YOU RECEIVED BACK FROM YOUR VOLUNTEER WORK WITH AMAK?

I have met some fantastic people in AMA who have become my friends and have introduced me to new opportunities.

WHAT DO YOU FIND IS THE BEST PART OF WORKING IN KNOXVILLE?

The best part of working in Knoxville is the tight knit community. If you’re not able to help someone directly, you can guarantee that you know someone who knows someone and the other best part of working in Knoxville is that everyone is so friendly.

WHAT IS YOUR FAVORITE PAST TIME?

I love painting watercolors in my free time. I have taken on commissioned work and love to work on projects for others, it makes the painting even more exciting.

DO YOU READ, WATCH MOVIES, OR TV AND IF SO WHAT ARE YOUR FAVORITES?

I do read and I love Tom Robbins. My favorite book is Jitterbug Perfume; It is a book about almost everything. 

 

December Luncheon: Marketing Tennessee to an International Audience

December Luncheon: Marketing Tennessee to an International Audience

Now, more than ever before, international visitors are traveling to Tennessee. In fact, in 2017, Tennessee was the fastest-growing state in the country for international travel.

What’s Bringing Them Here?

Is it the outdoor recreation? The food and drinks? Dollywood? Kevin Triplett, Commissioner for the Tennessee Department of Tourist Development, says it goes beyond those elements.

“International visitors want authenticity. They want America, and you can’t get much more American than Tennessee,” he said. “They love what we have to offer, and we’re authentic, genuine and real.”

Commissioner Triplett shared these insights and more at the American Marketing Association Knoxville’s December luncheon as he detailed how his team markets the state to an international audience. Thanks to their efforts, travelers are coming here for longer and spending more, contributing greatly to the overall economy (a whopping $1.83 billion in state and local sales tax revenue).

Building a State Brand

Maintaining brand consistency is essential to any marketing campaign, and it’s no different for marketing the state of Tennessee to the world. So, the Department of Tourist Development worked to develop a brand that exudes the heart and soul of our state.

“Music is in our DNA in Tennessee,” the commissioner explained to a crowd of Knoxville-area marketers. “Seven genres of music call Tennessee home. No other state can claim that.”

And thus, the “The Soundtrack of America. Made in Tennessee.” brand was born.

Utilizing the Brand

At the luncheon, Commissioner Triplett detailed one of the most recent international marketing campaigns developed by his team.

Last year, British Airways announced the first nonstop flight between Nashville and London, which is expected to significantly boost international tourism as well as business opportunities in Tennessee.

In order to drive UK visitors to Tennessee, the Department of Tourist Development held a month-long marketing campaign using an impressive installation at London’s popular Waterloo train station. “Sights & Sounds of Tennessee” included a giant map of the state and headphones to listen to music recordings and other sounds one can experience only in Tennessee.

Using their mobile devices, visitors also accessed corresponding websites offering 360-degree videos of the Great Smoky Mountains or popular music venues in Memphis, Nashville and Knoxville, virtually transporting themselves to Tennessee.

 

The Waterloo installation was just one piece of the larger campaign in support of the “The Soundtrack of America. Made in Tennessee.” brand that included advertising across London. Campaign creative included notable Tennessee music destinations such as Ryman Auditorium, Stax Museum of American Soul Music and the historic Tennessee Theatre, promoting the British Airways flight to Nashville and encouraging British travelers to learn more about vacation opportunities across the entire state.

The team at the Department of Tourist Development is constantly developing unique marketing tactics like the Waterloo installation, including concerts promoted entirely through Snapchat and the “Tennessee Music Pathways” tourism development project. However, Commissioner Tripplet said it’s sometimes more than a marketing plan.

“It’s who we are. It’s what we have. It’s why you should come here.”

Photos and videos courtesy of tnvacation.com. 

Volunteer Spotlight: Anna Wilt

Volunteer Spotlight: Anna Wilt

NAME: Anna Wilt

COMPANY: Knoxville Habitat for Humanity

TITLE: Marketing and Communications Coordinator

WEBSITE & SOCIAL MEDIA: knoxvillehabitat.com, Facebook, LinkedIn, Instagram

HOW LONG HAVE YOU BEEN IN YOUR PRESENT JOB?

I’ve been with Knoxville Habitat since April 2018.

HOW LONG HAVE YOU BEEN AROUND AMAK? 

I attended my first AMAK luncheon, “Marketing to Millennials,” in the fall of 2016. I learned so much and had such a great time that I knew I wanted to stay involved. When a member of the leadership approached me about volunteering with AMAK, I knew that this was the perfect opportunity for me to continue learning about marketing while also helping the association.

WHAT DO YOU DO AS A VOLUNTEER WITH AMAK?

I write a recap about each month’s luncheon that are later shared on AMAK social media. These recaps are great for people who had to miss the luncheon or want to look back on what was discussed.

WHAT DO YOU LIKE MOST ABOUT VOLUNTEERING WITH AMAK?

Working at Knoxville Habitat has taught me just how impactful it is to volunteer, in any way you can. It is so important to volunteer in a way that you enjoy, but also in ways that you can gain skills and experience. I enjoy writing, so this is a great way for me to use something I love to give back. It has also been a great way to work on my writing skills.

WHAT HAVE YOU RECEIVED BACK FROM YOUR VOLUNTEER WORK WITH AMAK?

Volunteering with AMAK has been a great experience. Not only have I learned so much about the marketing industry through these luncheons, I have also met some great people! The AMAK luncheons are a fantastic way to meet and network with your peers.

WHAT DO YOU FIND IS THE BEST PART OF WORKING IN KNOXVILLE?

I moved to the Knoxville area about two years ago and I love the area. With Knoxville Habitat, we partner with many local businesses to build houses. It has been great to meet so many amazing people through these partnerships. I love the “volunteer” spirit of East Tennessee!

WHAT IS YOUR FAVORITE PAST TIME?

I love gardening, even though I was not born with a green thumb. I love to cook, especially for a group of friends or family. My husband and I often go on nature walks through Ijams or the Smokies. I also like to play video games on my Xbox – it’s a great stress reliever!

DO YOU READ, WATCH MOVIES, OR TV AND IF SO WHAT ARE YOUR FAVORITES?

I love to read. My favorite books of all time are Harry Potter, but I have recently started reading more nonfiction. I am a big fan of The Walking Dead, both the TV show and the comics.

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