It’s 2011. We’re three years into this economic slowdown and now the Fed is telling us to bunker down until mid-2013. With deficit ceilings being raised, US credit being downgraded, and the Dow Jones Average convulsing on a daily basis, we have to admit our business environment is challenging to say the least. Heck, its downright hard to get a new customer these days. What marketing has any measurable effectiveness anymore? It seems like we keep doing more of it with less resources and fewer returns.
At the Knoxville American Marketing Association, we’re not doing business as usual and neither are you. We’ve been working hard to keep our costs level while cutting other costs and not raising the prices of our luncheons or special events. With that in mind, we will be featuring a wide range of speakers this year and challenging them to answer the following questions and more:
- How has your business or marketing department changed over the past few years to adapt to new economic times?
- What kinds of marketing used to work in the past but doesn’t work now?
- What is working now? How did you figure it out? What mistakes did you make?
- From your vantage point, what does the future look like in the next 3 to 5 years and beyond?