What?! No mail on Saturdays? Yes, this is a real possibility as the U.S. Postal Service wrangles with its own budgeting issues just like the rest of us. You probably already know about this subject but I wanted to pose a question:
What effect will 5-day-deliveries have on our direct mail initiatives?
The first thing that comes to mind might seem a little selfish. With one less delivery day (4 less per month and 48 less per year) it seems to me I’m going to have to schedule my mail flights earlier, especially if they are event based. Since most everything I do is last minute, I’m going to have to plan my mailings better and the schedules might be more compact and overlap. Sounds like more work to me. Ugh. The next thing that comes to mind is this is even worse when Monday is a holiday. Three days in a row with no delivery! Life will definitely go on if and when our postal service goes to 5-day-deliveries. Heck, most countries around the world are 5-day already.
What do you think?