NAME: Christine Smith
COMPANY: The University of Tennessee, Knoxville
TITLE: Assistant Director, Enrollment Management Communications
HOW LONG HAVE YOU BEEN IN YOUR PRESENT JOB?
I’ve been working at the University of Tennessee, Knoxville since 2015, but have only recently transitioned to Enrollment Management Communications. Previously I worked as the Digital Marketing Director for the Center for Transportation Research.
WHY DO YOU LIKE WORKING THERE?
I like working at UT because my core values and beliefs directly follow those of the University by “serv[ing] the people of Tennessee and beyond through the discovery, communication and application of knowledge.” Particularly in the field of Marketing––education and advancement is incredibly important to continued success within the industry.
WHAT DOES YOUR COMPANY DO BEST?
We provide digital and print communications to prospective and current students attending the University regarding admission procedures, scholarship opportunities, enrollment specifics, housing information, etc. We are best known for our devotion to the student experience while they make Rocky Top their Home Sweet Home.
WHY DID YOU JOIN/RENEW AT AMA?
I joined AMA and the Knoxville chapter after first volunteering on the Conference Committee by creating graphics for the 2016 event. I continued to volunteer on the Communications Committee until I was asked by then President, Susan Napier-Sewell to join the Board of Directors as the Brand Design Director. AMA was preparing for the launch of their new branding standards and Susan thought I would be a great fit to help the Knoxville chapter with those efforts.
HOW LONG HAVE YOU BEEN AN AMA KNOXVILLE MEMBER?
I’ve been a member of the Knoxville chapter since 2016.
WHAT ARE YOU HOPING TO GET OUT OF YOUR AMA KNOXVILLE MEMBERSHIP?
I’ve had great networking opportunities being part of AMA Knoxville. The frequent events that are hosted bring in large audiences and I have learned a great deal from the presentations that have expanded my professional development within the Marketing industry. What I value most however, has been the opportunities I’ve had to volunteer on the Board of Directors by helping the community with partnerships like Leaders for Readers and the annual Honors event which raises funds for scholarships that our chapter provides to UT and particularly the students associated with the UT chapter of AMA.
WHAT DO YOU FIND BEST ABOUT WORKING IN KNOXVILLE?
The people, especially within the Marketing Community. I have found everyone to be extremely welcoming and genuine. Networking in Knoxville does not feel overwhelming or intimidating and I would encourage those who have had hesitations to come on out to one of our events and see for yourself how great it can be to meet everyone.
WHAT IS YOUR FAVORITE PAST TIME?
I am passionate about health and wellness and have been an avid crossfitter for several years. A recent injury has put a pause on my frequency at the gym, but I still continue to help promote nutritional events in the community and participate heavily in the BeWell programs on campus.
DO YOU READ, WATCH MOVIES, OR TV AND IF SO WHAT ARE YOUR FAVORITES?
Game of Thrones was my favorite TV series despite the way it ended.