Knoxville AMA Announces New Brand Identity and Website
It really began a year ago. An inspiring video debuted at the American Marketing Association’s 2016 Leadership Summit Conference. As professional marketers, we quietly watched what was intended to convey to us a drive, a need, a motivation for reinvention, for a new brand. A child’s expression. Don Draper. The importance of smart communication. Yes, AMA got it right and, most importantly, energized us to go home and make the new AMA brand our own.
Our chapter adaptation of the new brand initiated in earnest as one topic among 22 at our annual retreat on June 23, 2016. A new board member, Lee Hume, senior art director in the Office of Communications and Marketing at the University of Tennessee, volunteered to chair the process of adapting AMA Knoxville to the new brand guidelines. Within the multistep process, we kicked off development of a new AMA Knoxville website to be launched alongside the brand identity. Daniel Monday, immediate past president of AMA Knoxville and COO at Slamdot Web Design & Hosting, chaired the website development initiative, with Slamdot donating its time and work to build and populate the website.
The launch goal date was April 12, 2017, to coincide with the Rebranding UT luncheon featuring Margie Nichols, retired vice chancellor for the Office of Communications and Marketing at the University of Tennessee. Today, amid balloons, custom branded t-shirts, and take-home bags of signature cookies, we proudly launched the new AMA Knoxville brand identity and website. We invite you to get to know us by our new look and experience the website.