NAME: Annie LaLonde
COMPANY: Shoney’s of Knoxville, Inc.
TITLE: Marketing & Advertising Director
WHY DID YOU JOIN/RENEW AT AMA?
AMA provides a forum for learning and meeting other marketing professionals in the community. We get so caught up in our everyday tasks that we often forget the world is changing around us, and we need to keep learning!
HOW LONG HAVE YOU BEEN A MEMBER OF AMA?
WHAT ARE YOU HOPING TO GET OUT OF IT?
Sharing ideas with other marketing professionals is so valuable to me. During networking events we have helped each other brainstorm ideas to solve issues in our organizations. I also have taken several AMA webinars that have been very helpful to me and Shoney’s.
WHAT DOES YOUR COMPANY DO BEST?
Serve guests great food in a comfortable setting with friendly service. Shoney’s is known for the best Fresh Food Bar, Breakfast Bar and for our signature desserts, Strawberry Pie and Hot Fudge Cake!
WHAT IS YOUR FAVORITE TYPE OF CLIENT?
All of our guests are valuable to Shoney’s, however, we love introducing our Fresh Food Bar to new generations of guests.
WHY DO YOU LIKE WORKING THERE?
Shoney’s has a stellar reputation for providing good food at a great value, that’s vitally important. However, I’m very proud of the ongoing community support that Shoney’s has provided to countless organizations over the past 55 years. While Shoney’s works rather quietly on many community events, we were truly honored to receive the 2017 Knoxville Chamber of Commerce’s Pinnacle Impact Award, recognizing our long-term community impact over the years.
HOW LONG HAVE YOU BEEN IN THAT JOB?
WHAT DO YOU FIND BEST ABOUT DOING BUSINESS IN KNOXVILLE?
I describe Knoxville as a big “small-town”. It’s big enough to have lots of opportunity, but small enough that one can get to know people in business and marketing. It’s a friendly place to work and live.
WHAT IS YOUR FAVORITE PAST TIME?
Depends on the season – waterskiing/boating and snow skiing! I’m a passionate Green Bay Packers fan!
DO YOU READ, WATCH MOVIES OR TV, AND IF SO WHAT ARE YOUR FAVORITES?
I love to read, mostly fiction. I am a die-hard “Survivor” fan!
Next time you’re at an AMA Knoxville event, be sure to chat with Annie about what she’s reading!