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Haley Williams, recent Digital Marketing graduate

Greetings, fellow academics! My name is Haley Williams and I am a recent graduate of the East Tennessee State University Masters of Science in Digital Marketing program. I am a part of the first graduating class for the new, digitally focused program and have immensely enjoyed my time in the program.

Firstly, the degree is 100% online. Sounds too good to be true, right? It’s not! I felt completely at ease each semester and was able to fit my classwork around my busy schedule. At no point did I ever feel like my degree wasn’t the same as an on-campus program; it was even better. I know many people have reservations about online programs (i.e. professor availability, learning on your own, busy work, etc.). This degree couldn’t be further from those notions. Professors respond to emails within the first 24 hours (if not sooner) and give you all of the tools you need to succeed for each assignment. It really gave me a sense of pride knowing that (with some guidance from my professors) I could develop a strategic digital marketing plan that would be both measureable, create value for my company, and ultimately be successful.

Second, the degree is focused primarily about digital marketing. It’s not an all-encompassing MBA with a couple of digital classes here and there. It’s a deeper dive; every class is focused on the digital environment and hits on every aspect that a digital marketer would need to know to develop digital marketing plans. In fact, I searched for other marketing master’s programs and none that I had reviewed quite compared to the experience I’ve received at ETSU.

Finally, the return on investment. When I first started the program, I was interning at my current company in the marketing department and often had meetings with a marketing manager. I shared the insights I gained from my courses in those one-on-ones. Since then, that team has developed a robust digital marketing strategy that includes social media, SEO, SEM, and analytics reporting. My degree gives me the upper hand especially in such a competitive field.

If you’re looking to learn more about digital marketing and the ever-changing online environment, ETSU is definitely a step in the right direction. The professors really know their stuff; they’re working on their own digital communications plans everyday. So, take the plunge and apply today. You won’t regret it. I know I haven’t.

Warm regards,

Haley Williams

Sponsor Spotlight: Colby’s Photography Offers Discounted Portraits for KAMA Members

colbyWe would like to thank Colby McLemore with Colby’s Photography for being one of the Knoxville American Marketing Association’s (KAMA) Sponsors. Colby McLemore and his team focus primarily on advertising imagery, both in the digital world and in print. They specialize in images that involve people telling the stories and benefits of products or services as well as architectural and product photography, both of which have won many awards. As you may know from attending our events, they do business portraits and corporate events as well.

You’ve undoubtedly already seen their work on websites, billboards, and print advertisements around Knoxville, as Colby happens to be one of Knoxville’s favorite and most talented commercial photographers. He has won Gold and Silver Addy awards, and Knoxvillians have voted him the best Knoxville Photographer in both The News Sentinel andCityview three or more years in a row. He’s also highly respected by his peers, having been named one of the International Top Ten Commercial Photographers in a contest sponsored by the largest and oldest photography trade organization–the Professional Photographers of America. He has also been named Photographer of the Year by Tennessee’s Professional Photographers Association (TNPPA), Top 10 Photographer of Tennessee, Fuji Excellence Award, Kodak Gallery Award, and many others.

But Colby isn’t just an exceptional commercial photographer; he’s also fantastic to work with. He somehow manages to combine a laid-back attitude with exemplary professionalism, making his photography projects both timely and painless. Here’s what a few KAMA members have to say:

If you’re looking to convey a message through an image with no words, Colby can make that happen.”
– John McCulley

[Colby is] thorough, detail-oriented, professional and passionate…a true craftsman…fantastic experience from start to finish, and beyond…I was pleased with the experience, the final product and the communication – he hit the trifecta from downtown (literally)!
– Daniel Monday, KAMA president

Whenever anyone asks me for photographer suggestions, the first name that comes to mind is Colby McLemore…he has blown me away. He always goes the extra mile for clients…he’s not satisfied until you’re satisfied…gorgeous photos…I highly recommend Colby.
– Ana Ritchers, KAMA VP of Communications

extremely knowledgeable…I couldn’t be more pleased!
– Bethany Yandell

Lucky for us, Colby strongly believes in giving back to the community and is an active volunteer on KAMA’s communications board, the Professional Photographers of America’s National Council, Tennessee’s board of the American Society of Media Professionals and many more. In this spirit, he’s offering business portraits at a discount for all KAMA members. (This is a deal you seriously don’t want to miss! If you haven’t yet experienced Colby’s style and expertise, now’s the time to do it!) And if you’ve been looking for other advertising photography like architectural shots of the place you or clients work, group staff photos, lifestyle advertisements—Colby’s Photography has you covered. We’re proud to have him as a member of KAMA and are thankful for his sponsorship.

If you’d like to know more about his services or talk to him about getting your discounted business portraits, check out his website.

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