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Guest speaker Randy Boyd, CEO of Radio Systems Corporation (RSC), hit home with the attendees at the March KAMA Luncheon when he stated that his employees live and talk about the company’s values every day instead of only pulling out the list at each monthly staff meeting.

Boyd shared the seven values that are prevalent in his associates’ daily lives:

1.)  “Try a lot of stuff and see what works.”

Boyd points out that in order to innovate, you must fail; therefore, he encourages his employees to not be afraid of failure.

2.)  “Be honest.”

“Trust from customers comes from honesty,” said Boyd. It is necessary to be honest within the organization and to be honest with customers in order to have a successful brand following.

3.)  “Create an environment of openness and equality.”

There is a feeling of equality in the many offices operated by RSC, with Boyd even going so far as to ensure that he does not have a special parking spot or a bigger desk than his associates. He is even known to move randomly to departments around the office!

4.)  “Create win-win-win solutions.”

In order for there to be a win-win-win solution, a company must take into account itself, the expansion of time horizons that enable a win for both parties and all other parties affected.

5.)  “Invest in associates.”

Boyd shared the strong focus RSC has on the personal development of its associates by noting that there are dogs always in the office, and that RSC pays for its associates to attend additional schooling.

6.)  “Listen.”

Everyone has three processes of listening, according to Boyd. RSC encourages its employees to hone their processes of listening to become a better communicator and professional.

 7.)  “Have an organization that’s built to last.”

Boyd stressed that building something that will last beyond your tenure is an important thing to take in to consideration.

Boyd’s success is palpable thanks in part to this value system, which shows us that the values he instills in his company are ones that we all can try to practice and learn from today.

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